Thomas Smith

About

Creative leader with 10+ years of experience bridging communication gaps and driving user growth across design, development, and digital marketing. Proven in startup environments with hands-on expertise delivering branding, UI/UX, and responsive web experiences, as well as leading creative pipelines and AI-driven creative initiatives for web3 and SaaS products.

Experience

• Freelance Designer & Digital Consultant · Self-Employed07-01-2014

  Partner with startups and organizations worldwide to deliver branding, UI/UX, and digital marketing solutions. Transitioned from on-site contracts (2014–2016) to fully remote consulting. ● Designed and launched responsive websites and landing pages using Hugo, Tailwind, Webflow, and React ● Produced pitch decks and brand systems that supported successful fundraising and growth campaigns ● Built long-term client relationships across 6 continents, maintaining a >90% satisfaction on Upwork

• Director of Creative Operations · PKGX INC. / tea Protocol03-01-2022 – 05-31-2024

  PKGX is a dev shop founded by Homebrew creator, Max Howell, and is a core contributor to the Tea Protocol, a web3 project that rewards developers for their open-source contributions. ● Led visual creative pipeline for tea’s marketing initiatives, achieving 1,000,000 users in 71 days ● Spearheaded the launch of PKGX brand and its flagship product, which became top-rated on ProductHunt ● Managed AI creative initiatives, engineering prompts that generated repeatable, on-brand results

• Chief Creative Officer (CCO) · Alaeris01-01-2022 – 08-31-2022

  Alaeris was a web3 concept that aimed to incentivize the planting of trees, empower communities in developing countries, and globally offset carbon emissions. ● Staffed a creative team via Upwork & AngelList (now WellFound) ● Designed our logo and led the team in creative exercises to distill the core brand ● Managed the production of investor slide deck and supporting materials

• Founder · Anchor Point Collective Inc.01-01-2021 – 05-31-2022

  Anchor Point Collective was a creative agency that partnered with venture studios to produce product MVP’s and result-driven digital presences. ● Grew business to >$100,000 in revenue in less than 6 months ● Developed two functional apps with a team of four paid interns, and several third-party development vendors

• Creative Director · Candor USA Inc.04-01-2019 – 01-31-2021

  Candor USA Inc. was a Georgia-based, SaaS startup with the mission of democratizing healthcare coverage for every American. The company was acquired by MyHealthily in 2021. ● Oversaw brand adherence across all departments (product, marketing, and sales) ● Bootstrapped marketing initiatives and grew the platform to 1000+ users with a zero-dollar ad spend ● Developed a versionable branding system and launched 20 targeted subsidiary brands and landing pages ● Spearheaded high-stakes product demos for investors and big-ticket clients

Education

• Savannah College of Art and DesignBFA, Graphic Design

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