April Ray

About

Traditionally trained. Digitally experienced. Analytically curious. I help startups and growing brands turn messy marketing into clear strategy, stronger content, and measurable growth. My work sits between strategy and execution. I can help define the plan, write the message, build the campaign, review the data, and figure out what needs to happen next. I’ve worked with SaaS, finance-adjacent, logistics, recruiting, and service-based businesses, often reporting directly to founders and leadership teams. I’m comfortable with paid and organic acquisition, content strategy, brand positioning, campaign execution, and the kind of scrappy marketing that actually has to move the business forward.

Experience

• Director · Intentional.Marketing04-01-2011

  Provide leadership in the development and execution of data-driven, multichannel marketing campaigns that improve market penetration and brand awareness for B2C and B2B SaaS companies. Implement emerging digital technologies, tools, and trends to exceed clients' goals and objectives for demand generation and growth marketing. Collaborate closely with clients to develop customized digital marketing strategies that deliver the best possible outcomes, including market segmentation, email campaigns, paid and organic social media marketing, and influencer marketing. Ensure high-quality standards and timely delivery of projects to maximize clients' successes and drive long-term partnerships.

• Chief Talent Scout · Talent Scout Marketing01-01-2022

  Improve recruitment marketing efforts for companies through a blend of traditional and digital marketing methods. Spearhead strategic direction for unparalleled recruitment marketing expertise across a variety of industries, focusing on multichannel marketing strategies to improve market penetration and brand awareness. Utilize experience in recruitment marketing to adapt to each client's needs and strategic goals, offering timely marketing and public relations guidance to maximize their successes. Conduct market segmentation, develop email campaigns, and orchestrate paid and organic social media marketing campaigns for multiple clients, generating significant results. Implement innovative tactics to build and maintain clients' employer brand and achieve their recruitment goals.

• Director of Marketing · Contracted Driver Services06-01-2018 – 07-01-2020

  Developed and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that capitalized on strengths and opportunities. Strategically designed a digital, multichannel lead generation program that generated a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.

• Head of Marketing · F STAFF06-01-2018 – 07-01-2020

  Developed and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals. Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that seizes opportunities by capitalizing on strengths. Strategically designed a digital, multichannel lead generation program that generates a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising. Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue. Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.

• Engagement Manager · Gate608-01-2014 – 01-01-2016

  Developed and orchestrated a strategic customer engagement strategy that accelerated time to delivery and aligned marketing and software development teams. Worked across multiple, siloed teams to help develop and implement a standardized approach to coordinating multifaceted projects that included software development, marketing, and public relations. Engaged with visionary industry leaders across multiple sectors to develop go-live marketing campaigns and PR strategies for ground-breaking technology solutions. Created and evolved holistic delivery strategies by harnessing the unique talents and energies of a multi-faceted, diverse team that included marketing experts, UI/UX designers, copywriters, sales teams, software architects, and developers while effectively communicating with the C-suite. Orchestrated engagements across a geographically dispersed team, and helped accelerate delivery through coordination, communication, and visible project tracking.

Education

• Kent State UniversityMaster of Arts, Journalism and Mass Communication, emphasis in Public Relations
• Arizona State UniversityBachelor Of Science, Sociology
• Deer Valley High School

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