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John Westgate

John Westgate

Co-founder & Creative Director at Sublime

21 yrs experience · Washington, DC · <10 hrs/week

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About

Accomplished creative director and designer with a rich history in digital design, UX, research, strategy, branding and strategy . Strong design leader, mentor and hands on designer. He's led design in agency, consulting and with large teams at ESPN and SiriusXM.

Skills

Adobe Creative SuiteBrand DesignCreative DirectionCreative StrategyDesignDesign StrategyFigmaUI/UX DesignUX StrategyUser FlowsUser Interface DesignWeb Design

Experience

  • Creative Director/Principal · Sublime2023

    Founded and lead a digital design and strategy agency. I help brands improve customer experience to drive bottom line results with elegant, remarkable design. Experienced with web design, web dev, product and marketing strategy, design systems, brand creation and evolution, logos, e-commerce, onboarding, personalization, data visualization, ai-enhanced imagery, product prototyping and MVP, user research, photography, I work directly with clients and support agencies as well. My rates are flexible and aligned with the project's goals.

  • Senior Director Digital Creative/UX & UI Engineering · Sirius XM Radio Inc.

    Partnered with business and product to lead continuous conversion rate optimization. Proven record of increasing business outcomes through creative design, research, copywriting and integration of user research, prototyping to drive successful design, product and customer experience transformation. Led digital design, user experience and front end teams in marketing, e-commerce, content and service experiences. Continuously evolved designs to improve brand and conversions. Built a team of designers, developers and researchers. Digital transformation, accessibility, user centered design, e-commerce, service design.

  • Sr Director of Design/ Design Strategy · ESPN

    Design leader in redesign of ESPN properties (http://www.ESPN.com/). Created and tested prototypes with users, continuously improved design/UX in agile process.

Education

  • Rhode Island School of DesignBFA

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