Priscilla Peralta

About

With a robust educational background in Television Producing & Management from Boston University and dual Bachelor of Arts degrees in Radio and Television, and Theatre Studies from the University of Central Florida, this professional has carved a niche in the design and UX field. Currently serving as a Senior Product & UX Designer at Buyers Edge Platform, they lead design projects and enhance user experiences. Previously, they held roles at Skylight and Chipper Cash, where they spearheaded design and UX research initiatives, improving application access and driving product innovation. Their freelance work involved logo, branding, and web design for small businesses. Earlier roles included executive assistance and management at various companies, where they managed executive schedules, coordinated office operations, and supported marketing efforts. This diverse experience underscores their ability to blend creativity with strategic thinking in dynamic environments.

Experience

• Senior Product & UX Designer · Buyers Edge Platform06-01-2024

  As a Senior Product & UX Designer, likely responsible for leading design projects, enhancing user experience, and collaborating with cross-functional teams to drive product innovation.

• Lead Product Designer/UX Designer & UX Researcher · Skylight12-01-2021 – 06-01-2024

  Skylight is a digital consultancy using design and technology to help government agencies deliver better public services.

• Product Designer & UX Researcher · Chipper Cash06-01-2021 – 08-01-2021

  Led research, design and testing for the development of a new product feature for an international fintech mobile application. Oversaw the end-to-end design for an out-of-app feature scoped to launch in Nigeria serving over 1 million users. Reduced technical debt for the design and engineering teams by creating components for adding to the growing design system. Improved application access for users with infrequent wi-fi connection by 25% using USSD, Unstructured Supplementary Service Data to create a more equitable model. Drove cross-disciplinary collaboration across leadership groups to develop a new feature on iOS, Android, and Feature phones for over 5 million users.

• Designer · Freelance01-01-2021 – 01-01-2021

  Primary designer working with 3+ clients on logo, branding, and web design projects, supporting marketing efforts and online presence for small businesses. Consult with clients to create design strategy, and branding style. Conduct research, iterate on designs, working on 4-6 revisions before presenting final deliverables.

• Executive Assistant & Management · Contract Roles01-01-2017 – 01-01-2020

  Jam City - Temp EA: Managed 3 executive calendars for 2 SVPs and CTO, ensuring smooth logistics and communication for all daily operations. Investigated and assembled 2 research packets per week, increasing partnerships with outside companies. Communicated with team leaders to distribute company wide decks to 50+ employees, updating all on production progress. Observatory Agency - Office Manager & EA to CCO: Oversaw company wide budget and track spending for the LA office with 40+ employees working with the Director of Finance. Managed CCOs schedule and call sheet in a work from home setting, coordinating 4-6 meetings daily. Led multiple office operations including managing supplies and building maintenance, streamlining the support of 4 companies. Coordinated with vendors to provide 4 weekly in office lunches for all employees, increasing engagement and camaraderie. Floater/Mailroom Trainee - The Gersh Agency: Second Assistant to MP Agent, Frank Wuliger and Mailroom Trainee. Entrusted with researching, updating, creating and distributing a BIPOC producing reference book for both the West and East coast offices. Provided desk coverage, guided new hires on the company's policies, procedures, and oversaw the growth of 3+ trainees. Critiqued and documented script coverage for both the Film and TV departments. iHeart Media - Promo Assistant: Act as the liaison for the company at remote events, prep equipment and event sheets utilized for events. Manage and coordinate the events calendar. Interact with and photograph prize winners at the studio as well as at events. BU - Graduate Assistant: Supervise 25+ undergraduate students to host arts related events. Coordinate, budget and plan Arts Insider events for the Boston University Arts Initiative. Research Grants and Foundations to locate additional funding for future Arts Initiative events. Manage Gallery space, set up all receptions and organize all the marketing materials.

Education

• Boston UniversityMaster of Science (M.S.), Television: Producing & Management
• SkillcrushDesigner Fast Track Intensive, Design and Visual Communications, General
• University of Central FloridaBachelor of Arts (B.A.), Radio and Television
• University of Central FloridaBachelor of Arts (B.A.), Theatre Studies
• Daytona State CollegeAssociates of Arts, General Studies

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