Jonathan Beaucicaut

About

With a Bachelor's degree in Marketing from the University of North Carolina at Charlotte, I have honed my skills in digital marketing through practical experience and specialized training. From 2018 to 2020, I expanded my knowledge at the Google Mobile Academy. Currently, I am a Paid Search Marketing Trainee at Climb Hire, where I am working towards Google Ads Search and Meta Certified Digital Marketing Associate Certifications. My role involves creating and presenting paid search marketing ads, conducting competitor research, and assisting clients in optimizing their advertising strategies. Previously, as a Search Engine Marketing Specialist at Upwork, I optimized client landing pages, managed PPC campaigns, and led AdWords initiatives across multiple platforms. My efforts have consistently increased conversion rates and online revenue for clients in both B2B and B2C sectors. I am adept at setting up PPC campaigns, planning SEO content strategies, and engaging in client-facing activities to drive SEM success.

Experience

• Paid Search Marketing Trainee · Climb Hire04-01-2024

  Training to earn the Google Ads Search Certification and Meta Certified Digital Marketing Associate Certification. Contributed to a capstone project creating and presenting paid search marketing ads. Conducted extensive research on competitors and market to hit target demographics. Assisted clients in evaluating and executing strategies to improve advertising campaigns.

• Search Engine Marketing Specialist · Upwork01-01-2024 – 04-01-2024

  Optimized client landing pages to increase conversion and interaction rates. Worked with agencies to execute PPC campaigns and managed annual spend on multiple accounts generating significant online revenue. Led AdWords campaigns on Google, YouTube, Bing, and Yahoo for various clients in B2B and B2C sectors with different goals of leads and ROAS. Implemented changes to ad copy, keyword selection, and demographic targeting. Set up PPC campaigns with tracking for analytics. Planned content strategies for SEO blogs. Engaged in daily client-facing activities and reporting for future updates, and conducted weekly KPI reporting and goal setting for SEM efforts.

Education

• Google Mobile Academy
• University of North Carolina at CharlotteBachelor's degree, Marketing

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