Alexandria Nguyen

About

I have over eight years of experience managing paid search accounts across multiple platforms, including Google Ads and Microsoft Ads. Having worked in advertising agencies and in-house, I bring a proven track record of leading and optimizing both large and small advertising strategies in paid search (including YouTube and Display ads). I am skilled at analyzing performance metrics and implementing data-driven improvements to improve campaign results and achieve client goals. With a keen eye for a detail and a passion for paid search, I'm committed to unlocking the full potential of every marketing campaign. My mission is to empower businesses to reach new heights and flourish amidst today's ever-evolving digital landscape.

Experience

• Paid Search Freelancer · Self08-01-2024

  After 8 years of experience working in-house and at agencies, I've transitioned to freelancing, where I'm now dedicated to helping businesses grow and thrive. • Provides anything needed for PPC: Audits, strategy creation, campaign and budget management, keyword research, ad creation & copywriting, A/B Testing, analytics & reporting, conversion tracking implementation

• Paid Search Manager · The Travel Corporation02-01-2022 – 08-01-2024

  Provide oversight and manage 2 Junior Paid Search Specialist on the team with the team goal of execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management • Oversee overall strategy across 10 Travel brands (20+ accounts across Google, Microsoft Ads, and SA360) • Communicate with brand leaders frequently to deliver results (weekly and monthly) • Monitor web analytics dashboards, reports, and key reporting tools to spot key areas of improvement and act accordingly • Keep up to pace with PPC and Travel industry trends, incorporate into accounts, and share with team members • Provide creative copy recommendations and testing parameters

• Senior Specialist, Paid Search · Tinuiti10-01-2021 – 02-01-2022

  • Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management • Responsible for all basic tactical execution and campaign audits • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls • Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing • Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis

• Paid Search Manager · Wpromote04-01-2021 – 10-01-2021

  • Plan, develop, & implement comprehensive strategies across all channels to improve client goals (CPA, ROAS) and achieve maximum efficiency • Create & manage paid search campaigns including Search, Shopping, Display, Remarketing, and Video advertising campaigns • Conduct keyword research, writing ad copy, and establishing bid strategies to meet and exceed client KPIs • Create & implement campaign A/B test experiments to identify optimal results • Utilize Google Analytics to develop insights and action items to improve paid search performance and meet client goals • Communicate with clients regularly to discuss goals and deliver results

• Sr. Associate, Paid Search · iProspect06-01-2019 – 04-01-2021

  - Monitor and optimize campaigns to performance goals - Provides insights on campaign and industry trends; present as needed - Create and interpret performance reports to provide actionable insights and analysis - Ensure campaigns utilize best PPC practice guidelines - Assist with planning and executing PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization - Generate raw data to produce performance reports on a timely basis - Attend and contribute to weekly calls and meetings - Build strong relationships across PPC and Client Services teams

• Paid Search Coordinator · RKD Group02-01-2018 – 06-01-2019

  Responsible for managing Google Ads and Bing accounts for non-profit organizations around the country, optimizing accounts for best cost per conversion, conducting keyword research and marketing demographics research, and proofreading ad copy at RKD Group.

Education

• University of North TexasBachelors Degree, Advertising

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