Chukwudi Anyaeche, MBA

About

As a Certified Google Ads, Facebook Ads, and LinkedIn Ads Expert with nearly 15 years of digital marketing experience, I’ve helped countless companies enhance their output through strategic paid advertising efforts. My strategic approach and constant focus on client success have placed me among the top 1% of PPC experts on Upwork. Who Do I Help: I’ve helped large companies (i.e. Walmart, Dell Technologies, Gatorade), SMBs, as well as hungry, innovative startups. I’ll continue to help businesses of all sizes accomplish a variety of marketing goals, including: • Drive or Increase Purchase Volume • Generate or Improve Lead Quality • Enhance New Customer Revenue • Create Brand Awareness • Drive Website Traffic • Optimize ROAS How Do I Help: With nearly 15 years of mastering the ins and outs of strategic digital marketing through paid advertising, my understanding extends beyond that of a 10-week course or a 4-year degree. My focus is to leverage my extensive experience to provide businesses with the best data-driven and results-driven strategies to enhance their paid advertising and digital marketing efforts across the following platforms: • Google Ads: Search, Shopping, Display, YouTube Ads • Microsoft Ads: Search, Shopping, Display Ads • Meta Ads: Facebook, Instagram Ads • LinkedIn Ads • Pinterest Ads • TikTok Ads • Twitter Ads

Experience

• Owner · DemandGen.IO09-01-2017

  Strategizes, executes, and optimizes digital marketing efforts to exceed client goals. These efforts include, but are not limited to, Google Advertising, Meta Advertising, LinkedIn Advertising, TikTok Advertising, and Video Advertising. Current and past clients include startups, small businesses, medium size businesses, and brand personalities.

• Marketing Manager · TimeZoneOne05-01-2019 – 11-01-2021

  Leads digital marketing strategy, execution, and optimization for all TimeZoneOne clients across the US, Canada, and New Zealand in the following digital channels: Social, Search, Video, Lead Generation, SEO, Display, and Conversion Rate Optimization. Client types include B2C, B2B, SaaS, etc tourism related businesses across the United States, New Zealand, and Australia. These clients advertising budget ranged from $10K-$500K+.

• Account Manager · CJ Affiliate09-01-2018 – 05-01-2019

  Led the strategic direction of Fortune 500 business’s affiliate marketing program, through multi-channel initiatives, to meet and exceed client revenue goals. This was accomplished through planning and execution of promotional campaigns with strategic affiliate partnerships.

• Associate Account Manager · CJ Affiliate08-01-2016 – 08-01-2018

  Managed affiliate marketing budget allocation, upwards of $12M annually, for strategic partnerships with the intention of revenue generation. This was accomplished by optimizing visibility on various affiliate partners across search, content, social, etc. that generated the highest ROAS.

• Senior Analyst · OMD USA06-01-2015 – 05-01-2016

  Tracked and analyzed all Gatorade and Propel campaigns across display and social using third party tools like Nielsen, Crimson Hexagon, etc. to provide actionable recommendations to improve campaign performance.

• Owner & Head Marketer · DemandGen.IO09-01-2017

  Strategizes, executes, and optimizes digital marketing efforts to exceed client goals. These efforts include, but are not limited to, Google Advertising, Meta Advertising, LinkedIn Advertising, TikTok Advertising, and Video Advertising. Current and past clients include startups, small businesses, medium size businesses, and brand personalities.

Education

• DePaul Driehaus College of BusinessMaster of Business Administration (M.B.A.), Brand Management, Marketing Planning & Strategy
• University of Illinois Urbana-ChampaignBachelor of Liberal Arts & Science, Communications

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