Joni Toher

About

As a versatile and multidisciplinary creative, I thrive on crafting exceptional visual narratives that captivate audiences and drive measurable results. My diverse portfolio spans a wide range of industries, from innovative green technology solutions to luxury brands, financial services, and consumer products. What sets me apart is my ability to seamlessly blend creativity with strategic thinking. I approach each project with a collaborative mindset, working closely with clients to understand their unique challenges and goals. This allows me to develop intelligent, tailored solutions that not only look stunning, but also resonate with their target audiences and inspire action. Throughout my career, I've had the privilege of partnering with B2B and B2C businesses of all sizes, from startups to corporate enterprises. Whether it's crafting a compelling brand identity, executing integrated marketing campaigns, or designing user-friendly websites, I bring dynamic flair and natural business acumen to every endeavor. Creativity is at the core of who I am, but it's my commitment to delivering tangible results that truly drives me. I take immense pride in consistently exceeding client expectations and contributing to their success stories. If you're seeking a strategic partner who can transform your vision into captivating visuals that command attention and inspire action, let's connect and elevate your brand to maximize your marketing potential. Industry Experience: • Green Technology • Luxury Brands • Financial and Investment Services • Private Equity Investment Firms • Consumer Retail • Food & Beverage • Architectural Firms • Building Products Manufacturers • Technology Products & Services

Experience

• Owner & Creative Director | Brand & Direct Marketing Strategist · THIRDEYE DESIGN05-01-2007

  Provides comprehensive creative services including graphic design, copywriting, website design and branding and marketing strategies for B2B and B2C clients in a broad range of industries. Produces and manages all aspects of print and digital creative projects from concept to final production. Core Capabilities: Brand Development & Strategy: Brand identity/logo design, tagline and core messaging, brand positioning, brand strategy, product development, and business development Marketing Strategy: Develop solid strategies to maximize effectiveness of marketing efforts across all media Graphic Design: Logo designs, identity systems, brochures, catalogs, sales kits, direct mail, consumer retail packaging (CPG), PowerPoint presentations, investor decks, trade show booths, and outdoor/environmental advertising Copywriting: Creative copywriting for B2B and B2C direct marketing campaigns for print and digital advertising, and collateral Advertising: Concept development, design, and copywriting for print advertising campaigns Direct Marketing: Concept development, design, copywriting, and production for email marketing campaigns, direct mail campaigns, digital campaigns and point of sale Website Design & Development: Brand consistency and integration, design and development of custom responsive WordPress websites, SEO and social media integration. Divi theme, html, css Art Direction: Art direction of commercial product photography for brand and concept consistency Print Production: Preflight/prepress, produces error free print-ready files for 4C process, 4-6+ color process for offset and specialty printing. Manages proof reviews and performs on-site press checks for quality assurance. Print buying, estimating, and logistics. Industry Experience: • Green Technology • Luxury Brands • Financial and Investment Services • Private Equity Investment Firms • Consumer Retail • Food & Beverage • Building Products Manufacturers • Technology Products & Services

Similar talent on Pangea

ccynthia J.Senior Corporate Brand & Communications Leader | 25+ Years Driving Growth Through StorytellingNicole C.Creative Director | Brand Designer | Versatile Creative | Brand Visionary | Designing for Positive ImpactChicago, ILVeronica G.Creative Director & Brand Strategist | 15+ Years in Branding, Marketing & Digital DesignTampa, FLMarcelo M.Creative Director | Strategist | Designer - Turning Brands into Stories People LoveNew York, NY