Veronica Gagnelius

About

Creative Director and Art Director with 15+ years of experience leading branding, marketing, and digital design initiatives for Fortune 500 companies, healthcare organizations, hospitality brands, and growing businesses. Founder of DreamBig Creative, directing end-to-end client engagements including brand strategy, creative direction, website design, marketing campaigns, and integrated digital/print communications. Former Senior Art Director at Certified Collectibles Group, leading and mentoring design teams, executing high-volume creative production, and spearheading a multi-business-unit rebrand with scalable design systems and creative frameworks.

Experience

• Creative Director & Founder · DreamBig Creative08-01-2014

  • Founded and led a boutique creative agency specializing in branding, marketing, digital design, and creative strategy for Fortune 500 companies, healthcare organizations, hospitality brands, nonprofits, and growing businesses. • Directed all aspects of client engagements, including brand strategy, creative direction, website design, marketing campaigns, presentations, and integrated digital and print communications. • Served as the primary strategic and creative partner for clients, translating business goals into compelling brand experiences that improved visibility, engagement, and market positioning. • Led cross-functional creative teams, collaborating with developers, copywriters, marketers, photographersto deliver high-quality projects from concept through launch. • Designed and launched websites, landing pages, sales materials, pitch decks, and marketing campaigns across multiple industries and platforms. • Developed brand identities, visual systems, messaging frameworks, and creative guidelines to ensure consistency across customer touchpoints. • Managed client relationships, project scopes, timelines, budgets, and creative workflows while maintaining a high standard of design excellence and client satisfaction. • Partnered with organizations ranging from startups to Fortune 500 companies, including Hilton, Embassy Suites, LG, 3M, Cargill, Charmin, Medtronic, Boston Scientific, UnitedHealthcare, Mayo Clinic, Jack Link's.

• Senior Art Director · Certified Collectibles Group03-01-2023 – 02-28-2025

  • Led, mentored, and developed a team of 9 designers while establishing creative standards and overseeing high-volume marketing initiatives across eight business units. • Directed the planning, prioritization, and execution of more than 800 creative projects per month, ensuring brand consistency, quality control, and on-time delivery across digital, print, events, advertising, and promotional channels. • Spearheaded a comprehensive rebrand across eight business units, developing scalable visual systems, brand guidelines, and creative frameworks that strengthened brand consistency and market presence. • Partnered with executive leadership, marketing teams, and cross-functional stakeholders to align creative initiatives with business objectives, marketing priorities, and organizational growth strategies. • Oversaw creative direction for integrated marketing campaigns, product launches, trade shows, presentations, email marketing, social media, and customer-facing communications. • Developed design systems, templates, and workflow improvements that increased efficiency, streamlined production, and improved consistency across multiple teams and marketing channels. • Conceptualized and launched strategic trade show initiatives, including artist collaborations and experiential marketing programs that contributed to a 30% increase in submissions. • Directed creative partnerships involving globally recognized brands including Marvel, Fanatics, GameStop, Topps, DC Comics, Funko, Pokémon, and Transformers.

• Adjunct Instructor · Independence University09-01-2019 – 04-30-2021

  • Taught graphic design, web design, branding, typography, information design, and marketing strategy through live instruction and student mentoring. • Developed curriculum, delivered lectures, evaluated assignments, and provided creative feedback to help students build professional design skills. • Courses included Design Basics, Logo & Identity Design, Typography, Vector Art, Adobe Creative Suite, Information Design, Marketing & Brand Strategy, and Page Layout Design.

Education

• California State University, NorthridgeBachelor of Arts, Graphic Design
• Minneapolis Community CollegeWeb Design Professional Certificate, Web Design

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