Jordan Alexander (Conrad), M.A.

About

With a robust educational foundation in communication and marketing from Loyola University Chicago and John Carroll University, complemented by a study abroad experience at Regent's University London, this professional has carved a niche in lifecycle marketing and customer retention. Currently serving as the Director of Lifecycle Marketing at JLo Beauty & Lifestyle, they are responsible for crafting strategies that enhance customer engagement. Previously, they held pivotal roles such as Director of CRM & Retention at VEGAMOUR and CRM & Email Marketing Manager at The Honest Company, where they honed their skills in customer relationship management and email marketing. Their career began at Power Digital Marketing, where they advanced from Senior Email Marketing Strategist to Senior Email Manager, focusing on email marketing strategies. Their career trajectory showcases a commitment to leveraging digital media and storytelling to drive marketing success.

Experience

• Director of Lifecycle Marketing · JLo Beauty & Lifestyle07-01-2024

  As the Director of Lifecycle Marketing, likely responsible for overseeing the development and execution of marketing strategies to enhance customer engagement and retention.

• Director of CRM & Retention · VEGAMOUR02-01-2023 – 07-01-2024

  As the Director of CRM & Retention, likely focused on developing strategies to improve customer relationship management and retention rates.

• CRM & Email Marketing Manager · The Honest Company03-01-2022 – 02-01-2023

  As the CRM & Email Marketing Manager, likely responsible for managing customer relationship management and email marketing campaigns.

• Senior Email Manager · Power Digital Marketing12-01-2021 – 03-01-2022

  As a Senior Email Manager, likely responsible for overseeing email marketing strategies and execution.

• Senior Email Marketing Strategist · Power Digital Marketing05-01-2021 – 12-01-2021

  As a Senior Email Marketing Strategist, likely focused on developing and implementing email marketing strategies.

Education

• Loyola University ChicagoMaster of Communication: Digital Media and Storytelling
• John Carroll UniversityBachelor of Arts (B.A.), Communications: Integrated Marketing/PR, Business Minor
• Regent's University LondonStudy Abroad Spring Semester

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