Alessandra Cuneo

About

With a Bachelor of Science in Sociology from Brigham Young University, I have developed a robust career in lifecycle marketing. Currently, I am a Lifecycle Marketing Consultant at Cuneo Creative Consulting, where I craft strategic plans for Email, SMS, and Loyalty programs. Previously, I served as a Lifecycle Marketing Manager at Versapay, enhancing B2B strategies and improving forecast accuracy. At Output Inc., I led B2C strategies, significantly increasing product engagement and reducing churn. My tenure at Hawke Media saw me boost email revenue by $425K in just three weeks through strategic email, push, and SMS marketing. As a Marketing Project Manager at HDG, Inc., I executed B2B marketing programs that quadrupled online sales and increased unique views by 213%. My expertise lies in audience segmentation, campaign optimization, and cross-functional collaboration to drive measurable results.

Experience

• Lifecycle Marketing Consultant · Cuneo Creative Consulting01-01-2023

  Creating strategy plans for Email, SMS, and Loyalty programs including audits, copy writing, design, audience segmenting, testing, and reporting.

• Lifecycle Marketing Manager · Versapay11-01-2022 – 05-01-2023

  Developed B2B strategies for full-funnel marketing program, including Email, Chat, and Webinar. Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans.

• Lifecycle Marketing Manager, Retention · Output Inc.02-01-2022 – 09-01-2022

  Led B2C strategy, including briefs, copy, and implementation in Braze for customer engagement, winback and involuntary churn CRM programs of over 500K users monthly. Launched automated campaigns with experimentation, and A/B testing to reach statistically significant results of a 5% increase in 4 months, adding $20K in revenue. Increased product engagement from 40% to 51% with targeted strategy and segmentation of customer behavior, customer preferences, and customer proficiency. Optimized email by measuring performance, target KPIs, and analyzing data results in Amplitude and Looker to continue iterating campaigns and automations biweekly. Partnered cross-functionally with Design, Product, and Engineering to test new messaging, customer education, and product notifications impacting over 300K users. Decreased involuntary churn by 10% in 3 months resulting in more users purchasing our product month over month, saving 45% of lost revenue.

• Lifecycle Marketing Manager · Hawke Media05-01-2021 – 02-01-2022

  Created email, push and SMS marketing strategy to increase open rates to over 20% and increase ROI across 6-8 E-commerce and Technology Businesses. Utilized segmentation, dynamic content, and triggered events to optimize and A/B test email campaigns resulting in over $425K in email revenue, within 3 weeks. Developed welcome campaign automations, and utilized push notifications to increase conversion rates of paid app members to over 4.5%. Introduced SMS programs with new resend strategies resulting in $50K in revenue.

• Marketing Project Manager · HDG, Inc.12-01-2019 – 05-01-2021

  Executed B2B Marketing program, lifecycle, & product planning which increased online sales by over 4x to improve financial objectives. Generated over a 213% increase in unique views by optimizing website. Delivered high quality marketing communication to manage home building lifecycle with stakeholders across 40+ subdivisions, including Hispanic Markets.

Education

• Brigham Young UniversityBachelor of Science (B.S.), Sociology

Similar talent on Pangea

Luis D.Lifecycle Marketing Leader in Fintech, SaaS, AISan Francisco, CAPriya O.Lifecycle & SMS Marketing Manager | A/B Testing, Segmentation, CRM CampaignsSan Jose, CACynthia C.Lifecycle Marketing and CRM ExpertAustin, TXRonald D.B2C Lifecycle Marketing Specialist | Email, SMS & Journey Optimization (4+ Years)Houston, TX