Jose Arcenal

About

I am a seasoned creative leader and brand builder with over 24 years of design experience and 15 years of branding and advertising experience. I have gained expert knowledge of the consumer in various industries, including automotive, lifestyle, sportswear, entertainment, and gaming. As the SVP of Consumer Product and Marketing at Wheel Pros, I oversee the marketing for our entire portfolio of brands, working with an incredible team of talented folks to share stories of our products with the world. I also oversee marketing creative and special projects from idea to execution, collaborating with partners such as Electronic Arts, F1, Playboy, Jokoy and Hasbro. My mission is to create compelling and engaging brand experiences that resonate with the target audience and drive growth and loyalty. Total Experience: 26 years and 9 months

Experience

• Founder, Creative Director · Issued Objects / io supply09-01-2025

  I work across product, brand, and partnerships, shaping objects that are refined through use rather than trend. My focus is on fit, materials, and restraint, deciding what gets made, how it is executed, and when it earns a place. Through Issued Objects and IO Supply, I build systems that support both considered releases and production ready silhouettes for brands and teams. Alongside that work, I invest selectively in culture driven brands, hospitality, and businesses where taste, craft, and long term thinking matter. Department: Design • Level: Director

• SVP, Consumer Products, Special Projects · Wheel Pros01-01-2025

  Lead global marketing strategy across a diverse brand portfolio, managing creative partnerships and overseeing special projects to drive innovation and brand growth. Direct the development of apparel and accessories for Wheelpros, LLC, ensuring alignment with brand identity and market trends while delivering impactful global experiences. Department: Product • Level: Senior

• Founder, Global Creative Director · [ILLEST Brand Clothing](https://www.linkedin.com/company/illestbrand)01-01-2009

  Create & produce amazing product & collaborations. I helped build a global brand that works with other internationally known brands. Illest Brand is distributed worldwide to fine retail stores, online & sponsors top athletes in surfing, racing and cycling. Launched the brand in 2009 & have grown a worldwide following thru social media, online & retail outlets across the globe. We generated one million sales by year two through our strategic marketing efforts and continued to build up from there. I’ve led & managed all brand partnerships as well as oversaw creative. Department: General Management • Level: Founder ILLEST Brand Clothing is a Retail Apparel and Fashion company. ILLEST BRAND is a company that sells clothing and accessories. They offer a wide range of products including bottoms, collectibles, headwear, outerwear, and t-shirts. They also have a blog and a lookbook. The company focuses on providing a safe and enjoyable shopping experience for their customers. ILLEST Brand Clothing employs 3 people (+33.3% YoY, +2 people) and has an annual revenue of $3.3M, founded in 2009. Headquartered in Pacific Palisades, California, United States.

• Creative Director · Electronic Arts (EA)04-01-2024 – 04-01-2025

  Directed creative strategy, brand positioning, and go-to-market initiatives for EA Sports Apparel, ensuring alignment with its core audience. Played a pivotal role in product development, marketing, and partnerships, seamlessly integrating sports, gaming, and lifestyle to establish a unique brand identity. Department: Design • Level: Director

• SVP, Consumer Product, Special Projects · Wheel Pros02-01-2023 – 02-28-2025

  Lead global marketing strategy across a diverse brand portfolio, managing creative partnerships and overseeing special projects to drive innovation and brand growth. Direct the development of apparel and accessories for Wheelpros, LLC, ensuring alignment with brand identity and market trends while delivering impactful global experiences. Department: Product • Level: Senior

• Chief Creative Officer (CCO) · Jimmy'z International02-01-2023 – 10-31-2024

  Department: Design • Level: Head Jimmy'z International is a Retail Apparel and Fashion company. Jimmy'z is a company that sells sportswear, including tees, tanks, shorts, hats, hoodies, longsleeves, and women's clothing. Jimmy'z International has an annual revenue of $243.0K, founded in 1984. Headquartered in Los Angeles, California, United States.

• VP Of Marketing · Wheel Pros07-01-2022 – 02-28-2023

  Oversee Marketing for our entire portfolio of brands. Working with an incredible team of talented folks to share stories of our products with the world. Department: Marketing • Level: President/Vice President

• VP Of Creative Special Projects · Hoonigan Industries03-01-2022 – 02-28-2023

  Oversee marketing creative and special projects from idea to execution. [HOONIGAN] is a Automotive company. [HOONIGAN] employs 124 people and has an annual revenue of $441.2M. Headquartered in Greenwood Village, Colorado, United States, operates in 5 countries (including Canada, United Kingdom, Australia, and Zambia).

• VP Of Creative Special Projects · Wheel Pros03-01-2022 – 07-31-2022
• Director, Creative · Electronic Arts (EA)03-01-2021 – 03-31-2022

  Collaborations, Insights & Creative Direction. Working across all teams, I was tasked to bring partnerships and ideas to fruition. I connect and cultivate relationships among business partners while also developing strategies to increase revenue. Department: Design • Level: Director

• Global Digital Lead, Sportswear · Nike07-01-2007 – 06-30-2009

  Launched Nike’s 5 billion dollar Nike Sportswear Brand in 2008 & led the design direction globally across all regions. Managed advertising campaigns from start to finish from various agencies. Department: Marketing • Level: Head

• Founder, Creative Director · FATLACE01-01-1999 – 01-01-2007

  I oversaw smooth operation of our online magazine, retail and online stores. Department: Design • Level: Director FATLACE is a Media Production company. Fatlace™ is a company that has been in the retail industry since 1999. They offer a wide range of products and services in the fields of fashion, photography, and studio. They have a strong focus on creating a culture that is real and inspiring. FATLACE has an annual revenue of $19.4M, founded in 1999. Headquartered in San Mateo, California, United States.

• Senior Art Director · Ogilvy & Mather09-01-2005 – 09-01-2006

  Brand development, web site landing page, mini site designs as well as ad unit development. Department: Design • Level: Senior

• Art Director · Carat USA01-01-2004 – 01-01-2005

  Freestyle was acquired by Carat USA. I was in charge of brand development, web site landing page, mini site designs as well as ad unit development. Client: Adidas Department: Design • Level: Head

• Art Director Senior Designer · Freestyle Interactive Ltd01-01-2002 – 01-01-2004

  Primarily worked on Electronic Arts Client developing ideas and designs for web marketing. Mini sites, viral campaigns, ad units as well as landing pages were developed. Company buyout by Carat. Department: Design • Level: Senior Freestyle | B Corp™ is a Business Consulting and Services company. Freestyle | B Corp™ employs 27 people (-8.5% YoY, -17 people), founded in 1996. Headquartered in United Kingdom, operates in 7 countries (including United States, France, Argentina, Hungary, and China).

Education

• San Francisco State UniversityBachelor's degree, Interior Design

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