José David García

About

Head of Product with over 8 years of experience in SaaS and B2B environments, specialising in Product-Led Growth (PLG) strategies. Proven track record in driving user engagement, optimising onboarding processes, and enhancing customer retention through data-driven experimentation and cross-functional collaboration. Adept at leveraging analytics tools and fostering a user-centric approach to deliver exceptional product experiences.

Experience

• Group Product Manager · Cobee09-01-2022

  Cobee is a benefits and flexible compensation platform focused on employee well-being. PLG Strategy Development: Spearheaded the creation and execution of PLG initiatives, resulting in a 30% increase in user activation and a 25% boost in customer retention over 18 months. - Data-Driven Experimentation: Designed and implemented A/B tests on onboarding flows and pricing models, leading to a 20% improvement in conversion rates. - Cross-Functional Leadership: Led a team of 10+ professionals across engineering, design, data science, and marketing to deliver cohesive product enhancements aligned with business objectives. - User Journey Optimization: Collaborated with research teams to identify user pain points, resulting in a 15% reduction in churn through targeted product adjustments. - Monetization Strategies: Partnered with pricing teams to develop and test new pricing strategies, contributing to a 10% increase in average revenue per user (ARPU).

• Product Manager · Wallbox12-01-2018 – 09-01-2022

  Spearheaded product management as the first team member. Wallbox is a provider of smart charging solutions for the B2C and B2B industries that became a publicly traded company on NYSE in 2021. - Feature Adoption: Implemented user feedback mechanisms that led to a 40% increase in feature adoption rates within six months. - Customer Engagement: Developed and launched a customer education program, enhancing user engagement and satisfaction scores by 35%. - Market Expansion: Coordinated with sales and marketing teams to tailor product offerings for new markets, resulting in a 50% growth in user base. - Analytics Integration: Integrated advanced analytics tools (Mixpanel and Tableau) to monitor user behaviour, informing data-driven product decisions.

• Data Analyst · Deloitte09-01-2015 – 12-01-2018

  Served as an IT Risk Consultant in a Big Four Firm that provides consulting services. - Consulting services: Delivered strategic and technical consulting services to clients in the tech and bank sectors, focusing on data analysis and process optimization. - Data quality processes: Improved data quality and business operations by coding and implementing data quality processes over 3+ top banks in Europe.

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