Shane Rasnak

About

A digital marketing expert with over 13 years of experience, I specialize in helping small to midsize businesses to acquire more customers and accelerate growth using paid media. Since 2014, I've had the privilege of consulting for over 80 organizations in a wide range of industries, including higher education, professional services, healthcare, ecommerce, events, and more. I've also served in senior roles in multiple digital agencies. My expertise includes: • Paid Media (Meta Ads, Google Ads) • Content & Digital Strategy • Lead Generation & Customer Acquisition • Analytics & Data Analysis • Conversion Optimization • Copywriting • Generative AI I hold a B.S. in Applied Economics from Cornell University

Experience

• Paid Media Consultant & Founder · Shane Rasnak Digital08-01-2014

  I help companies to acquire more customers and accelerate growth using paid media. I specialize in helping small to midsize businesses start up or scale ads profitably on the most popular online platforms including Facebook, Instagram, Google, Youtube, and TikTok. Services include: Paid Media Management Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) TikTok Ads Conversion Optimization Digital Strategy. Managed paid media budgets for over 80 clients in diverse industries, ranging from $1,000/month to $100,000/month using Meta, Google, LinkedIn, and TikTok.

• Director of Digital Strategy & Social Advertising · Condor Growth12-01-2018

  Led digital strategy and paid social at healthcare-focused marketing agency. Developed and executed Meta Ads campaigns for diverse clients. Standardized processes for client profiles, messaging, and customer journey mapping. Provided creative direction and led copywriting for all paid social campaigns. Optimized performance through data-driven strategies, enhancing client ROI and streamlining agency operations.

• Account Manager & Senior Strategist · Magic08-01-2018 – 06-01-2021

  At Magic, a digital marketing agency based in Boulder, CO, I served as a strategic growth partner for purpose-driven companies dedicated to positive social impact. I managed multiple $50k+ per month paid media campaigns, overseeing a team of media buyers, copywriters, graphic designers, and web developers. Served as primary client contact, overseeing project workflows, creative direction, and data analysis. Retained high-value accounts through multiple contract renewals. Delivered comprehensive digital solutions, driving client growth and satisfaction.

• Co-instructor, Digital Marketing · General Assembly08-01-2015 – 12-01-2015

  Co-instructor at a 10-week, 60-hour digital marketing course at General Assembly, an educational institution that transforms thinkers into creators through education in technology, business, and design. Responsibilities included instructing students on data-driven approaches, social media and search marketing, and improving marketing performance.

• Director of Marketing · ReWork08-01-2011 – 08-01-2014

  ReWork is a tech-driven recruiting company focused on helping people find meaningful work. As a founding member, I contributed to the development of the business model, crafted the brand, led the creation of the talent pool, and developed sales and marketing strategies. As Director of Marketing, I managed lead generation, website optimization, user experience, analytics, events marketing, and community management. ReWork grew to over 50,000 users and 10 full-time employees before being acquired by Koya Partners in 2017.

Education

• Cornell UniversityBS, Applied Economics and Management

Similar talent on Pangea

Chukwudi A.Digital Marketing Strategist & PPC ExpertChicago, ILAnuttara S.Digital Marketing Expert | Meta, Google, & TikTok Media Buying Strategist | Email Marketing | 5+ Years in Digital Marketing | Denver, CODenver, CORomina N.Growth Marketing Manager | Paid Media, ABM & Multi-Channel Strategy | LATAM & Multicultural ExpertiseMiami, FLRenee F.Strategic Digital Marketing Leader | Growth Marketing Expert Transforming Brands for SuccessOrlando, FL