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Judelle Dawkins

Judelle Dawkins

Digital Marketing & Social Media Strategy Student | SEO/SEM Foundations | Toronto

5 yrs experience · Toronto, ON · <10 hrs/week

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About

Marketing student with experience supporting client relations, sales, scheduling, and front-desk operations, paired with academic projects focused on digital strategy, omnichannel branding, social media content planning, and SEO/SEM fundamentals. Leverages analytical and creative skills to improve digital engagement, optimize content and community management, and drive appointment bookings through clear communication and targeted promotional strategies.

Skills

Administrative SupportCRMCompetitive AnalysisContent StrategyCreativityCustomer ServiceData EntryDetail OrientationEmail MarketingEmail marketingInnovationInterpersonal SkillsInterpersonal skillsInventory AuditingMarket AnalysisMarket ResearchMarket researchMicrosoft OfficeProblem solving.SEOSalesSchedulingSearch engine marketing (SEM)Social Media ManagementStrategy & Business DevelopmentTime ManagementTime managementTrainingTroubleshootingWritten Communication

Experience

  • Receptionist · H&CO by Hayley Bloomfield10-01-2023

    • Manage high-volume client relations via phone and email, utilizing Milano software for precise scheduling and POS transactions. • Drive revenue growth by promoting Kevin Murphy products and leveraging deep product knowledge to upsell services. • Streamline front-desk operations by assisting in the recruitment and training of new staff members. • Increased client retention through proactive on-the-spot rebooking and personalized customer service.

  • Medical Administrative Assistant · Bellarose Beauty Centre01-01-2023 – 06-30-2024

    • Boosted digital engagement by 30% by leading a strategic social media and website redesign. • Optimized clinic appointments through efficient communication management via Instagram, email, and phone. • Guided promotional strategy by researching market trends and analyzing service demand to maximize ROI. • Collaborated on cross-functional tasks, including content creation, hiring processes, and daily sales reporting.

  • Administrative Coordinator · Ophelia Maquillage Beauty Studio06-01-2022 – 12-31-2022

    • Enhanced digital presence by improving website design and optimizing service pages for better user experience. • Boosted brand engagement and appointment bookings through strategic social media management and content creation. • Managed end-to-end operations, including client inquiries, appointment scheduling, and POS transactions. • Optimized inventory workflow by processing online orders and managing office supplies to balance supply and demand.

  • Supervisor/Key Holder · Intuitive Touch Therapies10-01-2018 – 06-30-2019

    • Optimized revenue and client retention by managing high-volume appointment scheduling and professional POS transactions. • Led team development by training new hires and streamlining client data entry processes within the CRM. • Enhanced visual merchandising by creating seasonal Aveda product displays to drive in-store interest. • Maintained operational excellence through inventory audits, financial reconciliation (till), and daily facility management.

Education

  • George Brown Polytechnic | Toronto, ONAdvanced Diploma, Business Administration - Marketing
  • Toronto Metropolitan University | Toronto, ONBachelor of Social Work, Bachelor of Social Work
  • Centennial College | Toronto, ONDiploma, Social Service Worker

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