Judith M.

About

With 10 years of experience, I am an Email Marketing and Customer Experience subject matter expert who implements customer-focused strategies that enhance customer engagement, increase loyalty, and drive revenue growth. I leverage data and analytics to identify trends and opportunities, using insights to inform marketing campaigns and improve customer experiences. Experienced in industries such as skincare and insurance, I utilize various platforms like Klaviyo, Salesforce Marketing Cloud, and Shopify.

Experience

• Director of Retention · CLEARSTEM2024-08-01 – 2024-11-01

  All things retention for a clean, non-toxic skincare brand for all ages that tackles the signs of acne and aging. Website - Shopify Email - Klaviyo SMS - Attentive Retention.com App - Tapcart Direct Mail - PostPilot Subscription - Recharge

• Senior Manager, Retention Marketing · FORMA Brands2023-09-01 – 2024-05-01

  Managed 5 countries CRM channels - Email, SMS, and Loyalty. Email & SMS - Klaviyo Loyalty - Duel Tech Website - Shopify

• CRM Manager, Retention · Dermalogica2021-08-01 – 2023-09-01

  Used Klaviyo for Email & SMS, Yotpo (Loyalty) and Recharge (Subscription) to focus on all CRM initiatives. Ranked #17 Best Online Shops 2023 Newsweek

• Email Marketing Specialist, Digital CRM - Customer Experience and Retention · Farmers Insurance2017-09-01 – 2021-08-01

  Used Salesforce Marketing Cloud and Agile processes to enhance the customer experience amongst billing, price increase, partnership emails and more.

• Marketing Associate - Customer Re-Activation & Acquisition - Email, Alt Meida, & Direct Mail · Guthy|Renker2015-10-01 – 2017-09-01

  Managed cross-sell and winback email marketing campaigns using Cheetahmail and Epsilon, along with direct mail initiatives.

• Account Coordinator - B2B Promotions and Loyalty Reward Stores · Daily Planet Marketing2013-10-01 – 2015-08-01

  Managed 3 clients' B2B loyalty programs - Scripp's network, A&E, and Fox Network for their cable affiliates.

Education

• University of Wisconsin-MilwaukeeBachelor of Arts, Film & Media Studies
• UCLA Extension

Similar talent on Pangea

Hetal B.Retention Marketing Specialist | Klaviyo Lifecycle & DTC Ecommerce | Email & SMS FlowsGurugram, HaryanaChrissy B.Growth Marketing | Mastering Omnichannel Growth StrategiesDenver, COSai C.Driving 2x Customer LTV for $25M–$500M D2C Brands | Retention & Lifecycle Marketing ExpertHyderabad, TelanganaMMaria K.Director of Ecommerce + Retention | Lifecycle Growth, A/B Testing & Customer ExperienceNew York, NY