Judy Chang

About

Technical Analyst turned Consultant turned Solutions Engineer turned Product Marketer. Skilled in customer and market research, translating insights into actionable growth tactics. Experienced in geospatial technology and product marketing. Thrive on connecting customer insights and product strategy, bringing an analytical lens to finding ah-ha moments. Believes in customer-centric storytelling and building things people genuinely need.

Experience

• Product Marketing Manager · Geoscape Australia2023-09-01 – 2025-05-01

  First product marketing hire - established and led the function from the ground up. Conduct market research that directly informed product development and strategic direction. Planned and executed key growth initiatives - expanded product reach and market engagement. Optimized the go-to-market process, improving launch efficiency and effectiveness. Created sales enablement materials (pitch decks, one-two-pagers, battlecards) that improved sales team confidence and success. Drove the development of website content strategy - ensured clear messaging and alignment with product positioning. Revamped and managed EDM marketing - doubled newsletters CTR and enhancing customer engagement. Conducted competitor analysis to refine positioning and inform strategic decision-making.

• Product Marketing Manager · Nearmap2021-05-01 – 2023-09-01

  Led product and feature launch go-to-market. Produced customer-facing marketing materials. Produced internal sales enablement playbooks. Developed targeted campaigns that significantly boosted product adoption and usage. Conducted competitor analysis.

• Solutions Engineer · Nearmap2019-05-01 – 2021-05-01

  Led technical discussions with prospective and existing customers to identify pain points and propose solutions, working with clients from sole traders to enterprise. Conducted customers workflow discovery, onboarding, product training, and RFP responses. Provided technical training to sales teams and collaborated with product teams for customer use case analysis. Delivered presentations at industry events and webinars, and created content for company blogs and knowledge hubs. Supported channel partner relationships.

• Location Technology Consultant · MapData Services Pty Ltd2018-01-01 – 2019-05-01

  Collaborated with customers to identify challenges and deliver tailored solutions. Designed a spatial data model for Transport for NSW's ESRI cloud deployment. Implemented a data automation process for South32, connecting field officers with office analysts. Developed a report generation tool for Geoscience Australia's natural hazard index.

• Network Area Planner Support · nbn Australia2016-01-01 – 2018-01-01

  Developed data processing tools for national network rollout design. Processed documentation. Provided trainings on spatial software to internal staff. Liaised with various internal teams to optimise delivery.

• Geographic Analyst II · HERE, a Nokia company2013-11-01 – 2015-05-01

  Geospatial data management and analysis with ArcGIS and proprietary software. Project management to lead quarterly map production projects. Lead community engagement programs to promote an innovative web-based GIS tool. Sound knowledge of PSMA datasets. Advise and implement new methods to improve technical business operation. Map B-Triple network and maintain B-Double network in Australia. 2nd-in-charge – manage a team of 6. Mentor and support new employees and team members. Lead field data collection project planning and execution. Liaise with business partners and local governments (eg. RMS and councils). Lead quality control and assurance processes. Perform and evaluate competitor comparison analysis.

• Geographic Analyst I · HERE, a Nokia company2012-04-01 – 2013-10-01

  Map bicycle network in state and territory capitals in Australia. Map Australia wide town entry points for a reduce speed warning product. Responsible for field trip project planning and execution. Perform detailed competitor comparison analysis.

• GIS Technician - POI Researcher · Sensis2011-06-01 – 2011-12-01

  Develop data management and maintenance systems. Conduct Points of Interest data geocoding and update. Assist with SOP documents development. Liaise with third parties. Experience in in-car navigation services data delivery and release procedure.

• Laboratory Assistant · School of Geoscience, University of Sydney2010-04-01 – 2010-06-01

  Sediment sample preparation for ICP-OES. Conduct water sample treatment to extract soil particles for contaminant analysis.

• Administration Specialist · Ryss2008-08-01 – 2009-02-01

  Manage laboratory chemicals procurement. Coordinate with the US head office for pharmaceutical compounds requirements.

Education

• University of SydneyMaster of Science, Environmental Geochemistry
• University of SydneyMaster of Applied Science, Environmental Science
• National Taiwan Normal UniversityBachelor of Science, Chemistry, Minor in English

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