Nancy Cho

About

Product Marketing Leader with 8+ years turning complex B2B SaaS and cybersecurity products into clear, compelling stories. Leads go-to-market strategy, messaging & positioning, sales enablement, competitive intelligence, and analyst relations. Experienced orchestrating global launches and aligning cross-functional teams across Product, Sales, and Customer Success across North America, EMEA, and APAC.

Experience

• Marketing & Content Consultant · SaaS & Cybersecurity Clients06-01-2024

  ● Partnered with B2B SaaS and cybersecurity clients to define go-to-market strategies for new product launches. ● Crafted messaging frameworks, positioning statements, and copywriting for sales enablement, website, and demand-generation campaigns. ● Developed high-impact content (whitepapers, blog posts, case studies) to support product adoption, thought leadership, and competitive differentiation. ● Advised clients on product launch planning and execution, translating technical features into clear customer value propositions.

• Lead Product Marketing Manager · Valimail08-01-2021 – 03-01-2024

  ● Led PMM function driving GTM, enablement, and analyst relations for cybersecurity SaaS offerings. ● Directed product launch planning and execution across Sales, Product, and Customer Success. ● Owned packaging, pricing, and segmentation strategy for new product and feature launches, increasing adoption and upsell revenue. ● Developed product messaging and positioning for technical and executive audiences including security, IT, and enterprise stakeholders. ● Built sales enablement assets: pitch decks, competitive battlecards, talk tracks, and product briefs. ● Established PMM processes for launch readiness, cross-functional alignment, and customer feedback integration.

• Senior Product Marketing Manager · Marchex03-01-2019 – 08-01-2021

  ● Developed strategic GTM plans for Marchex Sonar and Developer Solution launches. ● Created internal and external content supporting sales enablement and demand generation. ● Spearheaded analyst relations program, securing three industry write-ups in Q1 2020 to strengthen brand leadership.

• Engagement Program Manager · Expedia Group09-01-2018 – 03-01-2019

  ● Owned global event marketing strategy and execution, doubling activity and increasing ROI by 250%. ● Drove multi-region GTM programs across North America, EMEA, and APAC. ● Coordinated localization of messaging and collaborated with multicultural teams and regional stakeholders. ● Managed IoT marketing partnerships and global product visibility for major events (CES, MWC, MWC Asia, IBC)

• Marketing Manager · Nuance Communications03-01-2016 – 01-01-2018

  ● Owned global event marketing strategy and execution, doubling activity and increasing ROI by 250%. ● Drove multi-region GTM programs across North America, EMEA, and APAC. ● Coordinated localization of messaging and collaborated with multicultural teams and regional stakeholders. ● Managed IoT marketing partnerships and global product visibility for major events (CES, MWC, MWC Asia, IBC)

• PR Account Executive · WE Communications11-01-2014 – 03-01-2016
• Assistant Account Executive · Ogilvy01-01-2014 – 06-01-2014

Education

• University of New South WalesMaster's, Masters in Public Relations, Advertising, & Applied Communication
• Washington State UniversityBachelor's, BA, Hospitality Business Management

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