Saji Kazemi, MBA, CSPO

About

Simplifying complexity is second nature to me. I walk into a room and instinctively start mentally reorganizing it—what goes where, what’s essential, what’s just noise. I bring that same lens to my work: untangling messy problems, aligning stakeholders, and turning ambiguity into focused, strategic action. That instinct to bring order fuels my fascination with the intersection of products, people, and possibility—especially when the right message reaches the right user at exactly the right time. With experience across product marketing, strategy consulting, and startup leadership, I’ve helped launch and grow platforms that connect people to value. My focus is turning insight into action—whether driving 35% user growth, crafting positioning for nationally recognized creators, or building go-to-market strategies that scale. I use storytelling through data to make insights not just digestible, but persuasive—bridging the gap between what the numbers say and what decisions they support. I hold an MBA in Marketing and Business Analytics from Northeastern University and am a Certified Scrum Product Owner (CSPO). I thrive in fast-moving environments where shipping value is the default setting. I believe great marketing doesn’t just sell products—it connects needs with narratives. And in a world increasingly overwhelmed by noise, clarity might just be the most underrated product feature.

Experience

• Product Marketing Consultant · FreelanceJanuary 2025 – Present

  Consulted three startups with go-to-market strategy, customer segmentation, and digital acquisition; created positioning frameworks, messaging assets, and launch collateral.

• Senior Product Marketing Manager · Northeastern UniversityJanuary 2024 – June 2024

  Led market research, competitive analysis, and vendor due diligence for a $1.3M digital health initiative; shaped strategic positioning and GTM planning in the health space.

• Product Marketing Consultant · Impono LLCJanuary 2023 – January 2024

  Led GTM strategy, market research, and positioning development for early-stage clients, including a MedTech startup; increased demo requests by 35%, lead generation by 25%, and message recall by 15%.

• Strategic Insights · WerfenJuly 2022 – December 2022

  Built an interactive competitor insights dashboard, reducing analysis time by 40+ hours per quarter; enabled strategic decision-making across marketing and business teams.

• Business Analyst · Northeastern UniversityJanuary 2021 – July 2022

  Built dashboards using Tableau, SQL, and Python; analyzed service trends across 500K+ data points to uncover patterns, gaps, and resource planning insights.

• Product Marketing Manager · Shaparak, Blue Consulting FirmJanuary 2020 – July 2020

  Led multi-channel content strategy and advertising across Instagram, LinkedIn, and Twitter for B2C education program; attracted 500+ attendees and generated 150+ applications.

• Product Marketing Manager · KelasendMay 2018 – November 2019

  Launched RadioKelasend platform; developed go-to-market strategy for mobile/web platforms, boosting customer base by 35%, revenue by 10%, and MAU by 40%.

• Media and Event Marketing Coordinator · TNK & 20TA302017 – 2018

  Led product ideation, development, and launch of TNK platform; increased user engagement and community size, executed omnichannel marketing campaigns.

• Entrepreneur, Media and Event Marketing Coordinator · Independent2017 – 2018

  Led product ideation, development, and launch of TNK platform; increased user engagement and community size, executed omnichannel marketing campaigns.

Education

• D'Amore-McKim School of Business at Northeastern UniversityMBA, Marketing and Business Analytics
• University of TehranBachelor's degree, Business Administration

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