Juli Cooper, MBA

About

Juli is a data-driven digital marketing leader with extensive experience in strategic growth and performance optimization. Specializing in go-to-market initiatives, she has a proven track record of driving significant ARR growth across industries like Blockchain, Fintech, and Edtech. Juli's key accomplishments include doubling enterprise clients at Chronicled, sourcing over $1M in sales opportunities at ProdPerfect, and achieving marked increases in customer base and conversions at various companies. She holds an MBA from Quantic with specializations in Startup Entrepreneurship, Blockchain, and Strategic Leadership. Juli is a natural problem-solver, known for her big-picture analysis and creative implementation skills.

Experience

• Head of Marketing · Chronicled10-01-2022

  As head of Chronicled's marketing strategy, saw increase in enterprise clients by 100%. Clients include 8 of the top 20 pharmaceutical companies. Initiatives included sales enablement content strategy, multitouch digital campaigns, webinars, and high impact events. In direct partnership with sales, drove ARR leap from $2.8M to $4.1M.

• Marketing Consultant · Juli Cooper Growth Consulting07-01-2015

  Providing go-to-market planning, strategic oversight, and tactical implementation for early-stage companies including Mindbase, The Retreat at Crystal Creek, Open Door Immigration Services, and Brook of Hope.

• Marketing Director · Barna Group01-01-2022 – 10-01-2022

  Strategic head of all marketing initiatives, including organizational ecommerce store, SaaS platform, and overall brand. Increased Barna Access Plus ARR by 67% in first two quarters.

• Head of Growth Marketing · Edmit06-01-2021 – 09-01-2021

  Strategic head of all consumer marketing strategy. Led go-to-market growth strategy for the Edmit Guarantee product launch, spearheading paid media campaigns, implemented event-based email nurture program, and creating onsite conversion funnels. Increased landing page conversion rate 10x through user research and optimization.

• Director of Growth Marketing · Sora Schools09-01-2020 – 06-01-2021

  Created growth function from scratch, building out lead funnels, marketing automation, business development system, and robust advertising campaigns, attributing to 1,500 new student leads and 65% growth in enrollment in first 2 quarters of employment. Implemented CAC tracking and attribution to lead efficiency pivoting for revenue department initiatives. Practiced frequent iteration rhythms and incremental CRO testing to build out full revenue tech stack and operational growth program.

• Chief Marketing Officer / Co-Founder · EZER Creative04-01-2018 – 12-01-2020

  Leading digital marketing strategy and technical implementation for all EZER Creative clients, from ideation to implementation, to strategic analysis.

• Director of Digital Marketing · ProdPerfect10-01-2018 – 01-01-2020

  As second hire in a high tech SaaS startup, created entire B2B marketing program from scratch, leading from pre-seed to post Series A stages, owning all marketing sourced leads throughout first year, contributing to 40% MoM company growth. Galvanized digital advertising engagement, achieving 18% click through rates with website engagements of over 7,000 accounts, contributing to marketing- sourced sales opportunities worth over $1 million in ARR. Built out and owned tech stack.

• Digital Communications Manager · GCTS10-01-2017 – 10-01-2018

  Led all digital marketing and communications initiatives, introducing and executing data-driven comprehensive SEM and SMM plan, developing analytics systems, and implementing Facebook and Google advertising campaign strategy. Led email marketing strategy, overhauling largest annual email campaign, to achieve growth in internal and external subscriber base by 50% and achieving open rate 50% higher than industry average. Hubspot owner and lead digital strategist.

• Blog Feature Writer / Regular Contributor · Boundless08-01-2016 – 08-01-2018

  Strategized and produced content for publication, writing quarterly research-based evergreen content for feature articles, achieving up to 1,000 shares per post. Collaborated with team of bloggers and feature writers on social media, reviewing pitches, sharing material, copyediting and proofreading.

Education

• Quantic School of Business and TechnologyExecutive MBA, Blockchain, Startup Entrepreneurship, Strategic Leadership
• CXLMinidegree, Conversion Optimization

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