Juliana Raynor

About

Hi I’m Juliana! Marketing & Social Media Director | Social Media Strategy & Organic Growth | Brand Development & High-Performance Content | Multi-Industry Leader I have over 10 years of social media management experience, focusing on organic growth and audience engagement. I create high-performing content, build communities, and develop strategies that drive measurable results. I lead teams and guide campaigns that strengthen brand identity and amplify messaging. As a consultant and creator, I bring fresh ideas, creative storytelling, and expertise in branding and web design. My work turns social platforms into growth engines and helps brands connect meaningfully with their audiences.

Experience

• Head of Social · Progress Action Fund10-01-2025 – 03-01-2026

  Own and scale organic social ecosystem across TikTok, Instagram, YouTube Shorts, and Threads. • Built a high-volume, performance-driven content engine publishing 4+ videos daily per channel. • Generated 10M+ organic views in 90 days through rapid testing, iteration, and pattern recognition. • Identify winning hooks, formats, and messaging angles to maximize retention and engagement. • Execute rapid-response content aligned with political messaging strategy. • Translate real-time data into repeatable content frameworks and scalable creative systems. • Lead content direction, optimizing structure and pacing to increase engagement, retention, and follower growth.

• Marketing Manager · Forge Ahead Services08-01-2025 – 10-01-2025

  Defined brand positioning, messaging, and overall go-to-market narrative. • Led full website overhaul and developed executive-facing marketing assets. • Built and managed content strategy across LinkedIn, Instagram, Threads, and Substack. • Owned CEO thought leadership across LinkedIn and Substack, developing and publishing long-form and short-form content to establish authority and drive audience growth. • Translated complex ideas into clear, engaging content tailored for a professional audience.

• Social Media Lead · Blackbird Presents05-01-2025 – 09-01-2025

  Directed organic social strategy for large-scale live events and national tours. • Scaled Instagram audience from 8K to 16K in 3 months through video-first strategy. • Captured and deployed real-time content optimized for engagement and shareability. • Identified high-performing content angles and applied them across event coverage.

• Marketing Director · Priority Payments Local10-01-2023 – 11-01-2024

  Led full-funnel marketing strategy across digital, brand, and sales enablement. • Rebuilt website and repositioned brand to support growth and client acquisition. • Developed B2B content strategy and campaigns driving inbound leads. • Aligned marketing initiatives with revenue goals and business development.

• Social Media Director · Exron05-01-2023

  Built and led social media department, managing a team of 7 creatives. • Oversaw content production across a 30+ contributor network. • Developed scalable publishing systems to improve consistency and reach. • Produced and distributed interview-driven content optimized for engagement.

• Research & Marketing Strategist · Wealth Engineering03-01-2023 – 09-01-2024

  Conducted fintech and AI market research to inform global campaigns. • Developed insight-driven GTM strategies across international markets. • Created high-level thought leadership and industry analysis content.

• Marketing Coordinator & Executive Assistant · Investview08-01-2018 – 08-01-2021

  Executed SEO/SEM campaigns supporting fintech product growth. • Assisted in digital strategy and pre-launch go-to-market initiatives. • Supported executive leadership across marketing and operations.

Education

• Rutgers UniversityBachelor's Degree, Business

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