PPangeaWho are you hiring?
Chynna V.

Chynna V.

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy

20 yrs experience · New York, NY · 30-40 hrs/week

See if Chynna is a fit

About

Proven Digital Marketing leader with over 18 years in diverse industries, including Technology, Media, Real Estate, Finance, Insurance, Architecture, Interior Design, and Health and Wellness. I've led comprehensive global channel management, resulting in a 65% YoY growth in revenue. As Founder and Director of Jade Digital Team, successfully implemented paid Google and social ad strategies, surpassing demand generation targets by 70% and achieving a 400% increase in leads for a tech-based real estate firm.

Skills

A/B TestingAIAPIAdobe Creative SuiteAds ManagerAdvertisingAdvisingAnalytical ThinkingAnalyticsAutomationAutomation TestingBrand DevelopmentBrand StrategyBusiness AnalyticsBusiness OperationsBusiness StrategyCampaign ManagementCampaign MarketingChatbotsCompetitive AnalysisConflict ResolutionConsultingConsumer BehaviorCreative MarketingCritical ThinkingCross-functional collaborationData AnalysisData ManagementDatabase ManagementDigital AdvertisingDigital MarketingDigital StrategyEmail MarketingFacebook AdsGlobal MarketingGoogle AdsGoogle Search AdsGoogle StudioGroup LeadershipGrowthHubSpotInstagramInstagram AdsIntegrated MarketingJourney MappingLinkedIn AdsMailChimpMarket AnalysisMarket ResearchMarketingMarketing AnalyticsMarketing StrategyMobile Ad CampaignsMobile MarketingPaid AdsProblem SolvingProcess OptimizationProduct MarketingRetargetingSMS MarketingSQLSocial Ad CampaignsSocial Media MarketingStart-upsStrategic PlanningTechnologyTrend ForecastingTroubleshootingUX WritingUser FlowsUser PersonasWeb AnalyticsYouTube AnalyticsZapierZoho CampaignsZoho Flow

Experience

  • Digital Marketing Consultant, Digital Transformation · Equitable11-01-2024

    Drove digital transformation initiatives within the insurance and financial sector, focusing on client conversion to eDelivery through strategic omnichannel marketing and collaborative cross-functional partnerships.

  • Founder & Director of Strategy · Jade Digital Team10-01-2018

    Provided marketing leadership, growth strategy, design direction, MarTech Consulting and process improvement for start-ups, small, medium, and large companies across multiple industries. Services include growth strategies, demand generation, lead generation, A/B testing, UI/UX content, social media strategy, content creation, user journey creation/optimization, branding strategy and development, market research, website design and mapping, SEO/SEM, paid Google and social ad strategy, and email marketing. Accomplishments: * Led paid Google and social ad strategies, surpassing demand generation targets for an EdTech company by 40% in one month and increasing leads for a tech-based real estate firm by 400%. * Developed clients’ media plans, ad strategies, rapid A/B testing schedules, and automations, resulting in a 56% increase in conversions, a 226% increase in email open rates, and a 20% reduction in spend. * Strategically allocated budgets for maximum impact and alignment with organizations' objectives. * Created a data-driven audience segmentation strategies, customizing messages across channels for an optimized customer experience in a multi-channel marketing landscape.

  • Growth Marketing (Contract) · McAfee01-01-2023 – 02-01-2024

    Marketing Campaign Management User Experience (UX)/UI B2C Marketing Landing Page Optimization Customer Journey Mapping A/B Testing Product Road Mapping Customer Acquisition

  • Vice President of Marketing · CESS, LLC02-01-2021 – 11-01-2022

    Marketing Leader, Health and Wellness Online Media Startup. Worked closely with the CEO to establish robust marketing processes and procedures for the organization. Managed and implemented all digital campaigns, while also creating and maintaining digital analytics and SEO reporting structures. Accomplishments: * Crafted a social media strategy for existing assets, including a podcast and new YouTube show, resulting in a 100% increase in the Instagram following rate. Relaunched the YouTube channel and introduced a new series, achieving a 25% increase in subscribers within one month. * Oversaw daily newsletters, advertiser emails, and email subscription nurture campaign. Implemented strategies that improved open rates by 175% and a 100% increase in click-through rates. * Conducted product market research to reorganize subscription products, achieving a 10x increase in revenue. Conducted research leading to the identification of two new target markets, projecting a five-year market potential of over $20M.

  • Marketing · HNTB03-01-2018 – 01-01-2021
  • Marketing Team Lead, Buildings, Tri-State Region · Stantec06-01-2015 – 04-01-2018
  • Marketing & Communications · The RBA Group06-01-2014 – 06-01-2015

Education

  • University of Miami

Similar talent on Pangea

Jake D.Jake D.Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.Westbrook, ME 04092Christopher T.Christopher T.Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.Pataskala, OHEugene F.Eugene F.Experienced Marketing Leader Driving Measurable ResultsMt Kisco, NY 10549Jo Q.Jo Q.Digital Strategy & Marketing Leader | Fortune 500 & Startups | Driving Growth with Data, Technology & Customer-Centric InnovationDenver, CO

Hire Chynna through Pangea

Describe your project to the Pangea agent — see if Chynna is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.

See if Chynna is a fit