Julia González Mauricio

About

Hi! I’m a social-first Creative Strategist with a deep passion for pop culture, fandoms and meme science 🧪✨ For the last 6 years, I’ve been working with fun brands to tell stories through unexpected ways on the internet and IRL. Clients include Netflix, Amazon Prime Video, Red Bull, Google and more 🤳 Check out my portfolio: https://readymag.website/u3493515994/5250347/

Experience

• Social Media & Brand Content Strategist · HSBC10-01-2023 – 09-01-2024

  👉Shaped and evolved HSBC’s social strategy, driving a more reactive, culturally relevant presence, which positively impacted brand perception among UK youth (as shown in brand health studies). 👉Led the development of always-on editorial content across HSBC’s social channels, increasing engagement by up to 400% compared to the account average. 👉Drove multi-channel campaigns, integrating organic, paid, influencer, events, and shoots, contributing to a 27% growth in followers during my tenure.

• Co-founder · I HEAR U02-01-2023

  👉 Launched a conversation cards brand from scratch with a co-founder, overseeing product development, branding, and marketing. 👉 Built an engaged community of 45K followers on TikTok in three months, purely through organic reach. 👉 Produced all content, from high-quality product photography to lo-fi TikTok videos, resulting in 50+ viral clips. 👉 Sold hundreds of products at a global scale.

• Senior Social Content Manager · Jellyfish11-01-2021 – 10-01-2023

  👉 Developing best-in-class social media strategies and content for Netflix, Amazon Prime Video and Google. 👉 Building immersive worlds across social media, OOH, live events, shoots, and more. 👉 Simultaneously leading several teams of creatives, producers, designers and copywriters. 👉 Overseeing all project delivery, ensuring creative standards and signing off content. 👉 Leading account management with existing clients, as well as, pitching to new clients.

• Creative Social Coordinator · Ralph01-01-2021 – 10-01-2021

  👉 Crafted and executed campaigns for Red Bull, Netflix, Apple TV+ and Disney. 👉 Dreamed up copy and creative concepts for social and earned media. 👉 Briefed and provided creative direction of assets to the design team. 👉 Responsible for social planning, posting and community management. 👉 Acted as the client's point of contact and led weekly check-in calls. 👉 Measured success with data analysis and social listening reports.

• Talent & Brand Marketing Specialist · Kriya07-01-2019 – 01-01-2021

  👉Designed and launched a new employer branding strategy, increasing inbound job applications and talent engagement. 👉Built and managed talent communities through targeted content, optimized journeys, and events, driving higher engagement and brand visibility. 👉Created social media, email, web, and ad content, enhancing employer presence and recruitment efforts. 👉Owned job-board advertising, improving role visibility and application quality.

Education

• University of LeedsFirst class degree classification, Business Management
• University of the Arts LondonCreative Direction for Digital Media

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