Julian Mesa Velasquez

About

With a Master of Arts in Innovation Design Management from the University of Europe for Applied Sciences, I am a seasoned Creative Director and Innovation Designer. Since June 2023, I have been self-employed, offering comprehensive creative solutions that encompass brand strategy, web design, UX/UI development, and AI consulting. My expertise lies in developing 360-degree campaigns that merge innovation with creativity, ensuring brands remain at the cutting edge of technology and design trends. Previously, I served as a Creative Designer at HATSU, where I led digital strategy and brand development, achieving a 66% growth in social media following. My career began as a Graphic Designer at Toy Style, where I revamped the brand's visual identity, enhancing customer engagement and loyalty. My work is characterized by a strong focus on data-driven results and trend analysis, ensuring impactful and engaging brand experiences across digital platforms.

Experience

• Creative Director - Innovation Designer · Self-employed06-01-2023

  As a Creative Director and Innovation Designer, I lead end-to-end creative solutions for brands, including brand strategy, web design, UX/UI development, and AI consulting. I specialize in crafting visually compelling 360-degree campaigns, combining innovation with creativity to deliver data-driven results. My portfolio spans across AI workshops and AI integrations, brand identity design, and motion graphics that engage audiences across digital platforms. Additionally, I provide trend analysis and innovation-hunting services to keep brands at the forefront of emerging technologies and design trends.

• Creative Designer · HATSU07-01-2019 – 05-01-2023

  I led the creative direction and digital strategy for Hatsu, managing the full cycle of brand and campaign development. By integrating multimedia formats and driving social media engagement, I successfully expanded our digital footprint. My efforts resulted in a 66% growth in our community, from 60K to 100K followers within a year. I also played a pivotal role in product launches, managing cross-functional teams in the ideation, content production, and execution phases.

• Graphic Designer · Toy Style06-01-2018 – 07-01-2019

  In my role as a Graphic Designer, I transformed the brand’s visual identity by modernizing the logo and developing a cohesive graphic system. My focus on strategic design contributed to an increase in customer engagement and brand loyalty. I collaborated closely with the marketing team to craft visually compelling communication strategies, ensuring seamless integration across both traditional and digital media channels.

Education

• University of Europe for Applied SciencesMaster of Arts - MA, Innovation Design Management
• Colegiatura Colombiana

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