Juliano Calixto

About

With a strong foundation in marketing and advertising, I have honed my skills as a copywriter and marketing strategist. I hold an Associate's degree in Marketing from Universidade Anhembi Morumbi and have furthered my education in Publicidade e Propaganda at Faculdade Cásper Líbero. Currently, I craft compelling copy for Boringmarketing.com, focusing on a wide range of content from landing pages to social media. My previous roles include Lead Copywriter at Yangflow, where I managed teams and developed strategies for digital product launches, and Head of Marketing at Financial Move, where I led digital marketing initiatives and brand management. My expertise lies in creating engaging content, optimizing SEO, and analyzing data to enhance campaign performance. I am passionate about innovation and continuously seek new ways to engage audiences and drive sales.

Experience

• Copywriter · Boringmarketing.com07-01-2024

  I write copy for landing pages, product pages, ads (static and video), VSL, product launch funnels, email drip campaigns and flows, social media content, SEO pages, and more.

• Copywriter · Juliano Calixto Copywriting05-01-2020

  Research, structuring and execution of: Sales Letters, Sales Funnel Structuring, Infoproduct Launches, Digital Marketing Strategies for Companies, Email Flows, among others.

• Head of Marketing · Financial Move01-01-2024 – 05-01-2024

  - Strategic Leadership: Creating and executing a marketing plan aligned with business objectives. - Campaign Management: Planning and executing marketing campaigns, managing budget, schedule, and resources. - Digital Marketing Strategy: Leading digital initiatives such as SEO/SEM, email marketing, social media, and online advertising to strengthen online presence and increase sales. - Brand Management: Maintaining the integrity of the brand across all marketing initiatives, managing its positioning, and developing a unique brand voice. - Team Management and Development: Leading the marketing team, fostering a collaborative and innovative work environment. - Content Strategy: Overseeing the development of brand-aligned content across various platforms. - Analysis and Metrics: Using data analytics to assess campaign performance and optimize future marketing efforts. - Stakeholder Engagement: Collaborating with internal teams and external partners to ensure a unified approach. - Innovation: Keeping up-to-date with marketing trends and technologies, constantly seeking innovative ways to market products/services and engage with the audience.

• Lead Copywriter · Yangflow04-01-2022 – 01-01-2024

  Responsible for strategy definition, research and execution of: - Sales funnels. - Sales letters and texts for digital product launches (CPLs and VSL). - Scripts for online events (Webinar and Masterclass). - Landing Pages optimized for conversion. - Ad copy. - Email workflows. - Production of Marketing Briefs. I write compelling copy for various platforms, including websites, emails, social media, and ads. I am also in charge of managing teams and campaigns, coming up with strategies, doing research, and putting them into action. Besides that, I also: - Collaborate with the marketing and design teams to create a unified and impactful message across campaigns. - Manage a team of junior copywriters, ensuring the consistency and quality of all written content. - Employ SEO best practices in copywriting to improve organic search rankings and drive traffic. - Conduct research and analyze data to understand audience behavior and tailor copy accordingly. - Edit and proofread copy to ensure clarity, grammatical accuracy, and overall effectiveness. - Measure and analyze campaign performance and optimize copy based on findings. - Script writing for webinars, masterclasses, and other online events. - Provide guidance in the writing of sales letters and copywriting for digital product launches (CPLs and VSLs).

Education

• Universidade Anhembi MorumbiAssociate's degree, Marketing
• Faculdade Cásper LíberoPublicidade e Propaganda

Similar talent on Pangea

Fey W.Experienced Marketing & Content Strategist with a Focus on Digital CampaignsNew York, NYMoneishaa G.Strategy-focused copywriter & marketerKuala Lumpur, Federal Territory of Kuala LumpurLaura I.Copywriter | UX Writer | MarketingTampa, FLAndreza M.Digital Marketing Strategist and EntrepreneurJaboatão dos Guararapes, State of Pernambuco