Julie Gordon

About

Julie Gordon is a seasoned marketing and business development executive with a robust background in digital marketing, strategic partnerships, and sales. She holds a BA in Journalism/Advertising/Public Relations from the University of Wisconsin-Madison and a Project Leadership Certification from Strategic Management Group. Julie currently serves as VP of Marketing and Business Development at MTG and Associates, where she excels in creating profitable marketing and sales programs. As Chief Inspiration Officer at Inspiring Kitchen, she founded a niche consulting firm that connects consumers to brands through strategic alliances and compelling messaging. Her previous roles include Regional Sales for KAI USA Shun Knives and Client Development Director at Epsilon, where she managed a $10M remarketing business. Julie's expertise extends to launching new concepts and managing sales processes for high-profile clients, including Food Network Chefs, The Hearty Boys. Her career is marked by her ability to build strong client relationships and drive brand loyalty.

Experience

• VP, Marketing and Business Development · MTG and Associates11-01-2000

  Julie Gordon is an accomplished marketing and business development executive with extensive experience in digital marketing, strategic partnerships, social media, influencer marketing, client leadership, communications and consultative sales. She creates strong relationships with her clients to become a partner vs vendor, enabling her to build and run profitable marketing and sales programs across a variety of platforms with goals of acquisition, retention, and loyalty.

• Chief Inspiration Officer · Inspiring Kitchen08-01-2013

  Built niche marketing consulting firm focused on connecting consumers to brands where understanding buying habits is key. Created strategic alliances with national retailers, realtors, interior designers, media, and global manufacturers. Developed compelling messages for varied target audiences and utilized knowledge of leveraging funnel stages for content creation to reach and close sales.

• Regional Sales · KAI USA Shun Knives09-01-2006 – 11-01-2019

  Presented global product lines for Shun Knives at retailer corporate events, educating on demographics of buyers, benefits of brand, and competitive advantage. Worked directly with retail locations to generate brand loyalty, educate on product capabilities, and build sales for various housewares brands.

• Client Development Director, Enterprise Sales · Epsilon11-01-2012 – 08-01-2013

  Managed $10M remarketing and retention business building the Dotomi advertiser base within the luxury retail industry. Provided strategic leadership on leveraging Dotomi platform for revenue-generating initiatives including CRM, display ads, cross channel, acquisition, email, and data programs.

• Director of Sales & Marketing · The Hearty Boys03-01-2007 – 11-01-2009

  Managed the sales process for Food Network Chefs, The Hearty Boys, new products and services. Launched new concepts to small and large corporations across the country. Created special events designed to achieve the clients' goals, including Team Building, Customer Appreciation, and Corporate Celebrations.

Education

• University of Wisconsin-MadisonBA, Journalism/Advertising/Public Relations
• Strategic Management GroupProject Leadership Certification, Project Leadership
• Nicolet High School

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