Julio Mendes

About

With a Bachelor's degree in Industrial and Product Design from Universidade de Brasília and an upcoming Postgraduate Degree in User Experience Design from PUC-RS, I have cultivated a robust career in digital design. Currently serving as the Product Design Lead at Blue Rocket Associates, I lead a team in delivering high-quality design projects for McKinsey & Company, focusing on finance, project management, AI, and design systems. My previous roles include Senior Digital Designer at both Blue Rocket Associates and McKinsey & Company, where I pioneered design teams and led impactful workshops. Additionally, I have experience as a UX Designer and Senior Designer, contributing to various industries and fostering creativity in educational settings.

Experience

• Product Design Lead - COO · Blue Rocket Associates12-01-2016

  - Led a team of designers, overseeing design projects and ensuring high-quality deliveries to McKinsey & Company. - Led design on various internal products, covering industries of finance, project management, AI, and design systems. - Participated and conducted user research and implemented insights into actionable design solutions, improving user satisfaction.

• Senior Digital Designer · Blue Rocket Associates01-01-2012 – 04-01-2015

  - Developed interface design for clients across multiple industries, contributing to the early stages of McKinsey's digital design practice. - Ensured effective and user-centric solutions through collaboration with cross-functional teams and stakeholders. - Iterated on designs based on user feedback and data analysis, optimizing products for market trends.

• Senior Digital Designer · McKinsey & Company04-01-2015 – 06-01-2016

  - Pioneered the design team at McKinsey Digital in the São Paulo office, working on client engagements in multiple industries such as banking, insurance, knowledge management, education and more. - Led design workshops and sprints, establishing a strong design presence and delivering impactful solutions across North America and LATAM. - Created wireframes, prototypes, and high-fidelity mockups, creating and enhancing the user experience on several client projects.

• UX Designer (Contractor) · McKinsey & Company01-01-2012 – 04-01-2015

  - Developed interface design for clients across multiple industries, contributing to the early stages of McKinsey's digital design practice. - Ensured effective and user-centric solutions through collaboration with cross-functional teams and stakeholders. - Iterated on designs based on user feedback and data analysis, optimizing products for market trends.

• Senior Designer · Faculdade de Artes Dulcina de Moraes03-01-2010 – 01-01-2012

  - Collaborated with artists to create graphic design and advertising materials for events and communications. - Taught Graphic Design to independent artists, fostering creativity and technical skills.

Education

• PUC-RSPostgraduate Degree, User Experience Design and Beyond
• Universidade de BrasíliaBachelor's degree, Industrial and Product Design

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