Justin Lester

About

Detail-oriented digital and social content professional with nine years of experience producing and managing content for major brands. Proven track record of growing social following by hundreds of thousands and managing a community on successful products with millions of active users. Skills include: content strategy, social media growth, community engagement, creative writing, copywriting, brand voice, data analysis, storytelling, copy editing, proofreading, influencer marketing, web management, Discord, creative briefs, push notifications, and people management.

Experience

• Senior Community Manager · Cat Daddy Games2022-06-01 – 2025-07-01

  NBA 2K Mobile community manager from a month after the game’s launch until its seventh season: Managed social media accounts, crafted creative briefs, monitored social metrics, increased followers significantly, collaborated with influencers, managed community platforms, and contributed to game updates and bug fixes.

• NBA Mobile Community Manager · Cat Daddy Games2018-12-01 – 2022-06-01
• Digital and Social Content Publishing, Project · National Basketball Association2016-11-01 – 2018-09-01

  Managed NBA, WNBA, G League and NBA Fantasy social media accounts, contributed to NBA's growth, provided live coverage, wrote articles, managed websites and apps, edited videos, and helped launch Rapid Replay.

• Team Writer & Communications Assistant · Seattle Storm2016-03-01 – 2016-10-01

  Wrote game stories, press releases, managed social media and website, and covered all games and practices.

• Digital Media Intern · Seattle Sounders FC2014-06-01 – 2015-11-01

  Wrote articles, managed website, filmed and edited videos, managed social media, and covered training sessions.

• Senior Community Manager · Cat Daddy Games12-01-2018 – 07-01-2025

  NBA 2K Mobile community manager from a month after the game’s launch until its seventh season: • Managed social media accounts: - Created monthly plans and executed, delivering key information to community and campaigns aimed at strong engagement rates and audience growth - Crafted detailed creative briefs for static and video assets, and worked step-by-step with graphic designers and motion graphics designers to finalize - Monitored and analyzed social metrics weekly to determine best practices - Increased NBA2KM following from a few thousand on each platform early in Season 1 to more than 1 million total across X, Instagram, Facebook, TikTok and Threads in Season 7 • Crafted copy for push notifications and sent to tens of millions of users almost daily • Wrote blogs and app store descriptions about new updates, features and modes • Managed NBA2KM Discord by sharing exclusive news and interacting with community members • Collaborated with influencers on videos promoting NBA2KM, garnering tens of millions of YouTube views • Managed NBA2KM website by publishing content, writing headlines and organizing News page Oversaw community duties for WWE SuperCard and NFL 2K Playmakers as manager of each CM (2023-25)

• Team Writer & Communications Assistant · Seattle Storm03-01-2016 – 10-01-2016

  • Wrote game stories, press releases, blog posts and variety of basketball and lifestyle features • Managed team website and social media accounts, and copy edited content for marketing

Education

• University of WashingtonBachelor's degree, Journalism
• University of WashingtonBachelor of Arts, Journalism

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