Charlotte Headon

About

Experienced Social Media Manager with a proven track record in developing and executing comprehensive strategies for various brands. Skilled in crafting engaging content, analyzing data, and exceeding client expectations. Passionate about leveraging social media to build brand awareness and drive results. Ready to bring my expertise to your team and help elevate your digital presence.

Experience

• Senior Social Media and Influencer Marketing Manager · Studio III Marketing05-01-2021

  - Manage multiple social media accounts, including a $5.5B international airline, driving growth initiatives and increasing engagement by 70% across multiple platforms. - Generated 10x impressions via successful Influencer campaigns. - Maintained a consistent 3.5% CTR on all paid social campaigns in 2023. - Boosted Instagram profile visits by 90% in 2023. - Consistently achieved above-average community growth month over month. - Built and sustained client relationships through monthly strategy meetings, detailed reporting, and quarterly KPI mapping. - Executed data-driven strategies for heightened brand awareness and community growth on TikTok, Instagram, Facebook, LinkedIn, Twitter, and Pinterest. - Produced impactful social shoots showcasing clients' products and services. - Created and managed effective social boosting ad campaigns, optimizing reach and conversion. - Crafted compelling copy for social content calendars, ensuring consistent brand messaging. - Conceptualized and produced engaging content across various platforms for diverse clients. - Oversaw influencer research, outreach, and management, driving brand partnerships for Instagram and TikTok. - Spearheaded the adoption of emerging trends across social media platforms. - Provided comprehensive training to team members for optimal client service delivery.

• Marketing & Social Media Manager · OM Digital03-01-2020 – 05-01-2021

  - Worked directly with the CMO to chart sales development strategies, and creative marketing objectives and conducted subsequent outreach to targeted brands - Developed and implemented social media that supported lead generation strategy - Observed the effectiveness of social media efforts to maximize results. - Provided creative guidance and assisted with content and copy for decks, pitched emails, proposals, etc - Oversaw and managed designers' creative output - Created email marketing newsletters for clients and prospects - Assisted head producer with post-production Reviewed content and gave feedback.

Education

• University College DublinBachelors, English and Film
• Dublin Institute of DesignCertificate, Graphic Design

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