Kaeli Wiltbank

About

Kaeli Wiltbank is a seasoned digital media professional with a robust background in strategic communication and social media marketing. She holds a Bachelor of Arts in Strategic Communication from the University of Utah and an Associate of Arts and Sciences in Social Media Marketing from Ensign College. Currently, Kaeli serves as a Paid Advertising Strategist at Little Dot Studios Americas, where she leads innovative and COPPA-compliant advertising campaigns for children's brands. With over a decade of experience, she also works as a Freelance Media Consultant, offering personalized brand marketing strategies and hosting the podcast 'Cowgirl Monologues.' Her previous roles include Sr. Digital Advertising Strategist at Slicedbread, Creative Marketing Director at Tru Fru LLC, and Sr. Content Marketing Manager at Friendemic. Kaeli is adept at developing sustainable audience development strategies and impactful digital advertising campaigns across various platforms.

Experience

• Paid Advertising Strategist · Little Dot Studios Americas01-01-2023

  As the Paid Advertising Strategist at Little Dot Studios, I specialize in strategizing and leading the team execution of innovative and COPPA-compliant advertising campaigns for children's brands. My expertise is in sustainable audience development strategies for YouTube channels and I work with diverse clientele, including major media production studios, popular children's toy, entertainment, & fashion brands, and global non-profit organizations. I lead campaigns on YouTube, TikTok, & Connected TV, crafting impactful video advertising for Gen Alpha demographics.

• Freelance Media Consultant · Kaeli Wiltbank06-01-2010

  With over a decade of experience in the digital media industry, I offer personalized brand marketing strategy guidebooks for companies seeking direction on digital marketing strategies. I specialize in developing customized cross-platform marketing plans, offering guidance on strategic development, team organization, creative distribution, paid media, and reporting on ROI. Additionally, I host the podcast 'Cowgirl Monologues,' interviewing inspirational women and reading their astrology charts.

• Sr. Digital Advertising Strategist · Slicedbread10-01-2020 – 11-01-2022

  As a Digital Advertising Strategist at Slicedbread, I specialized in working with luxury fashion & beauty e-commerce clients to develop and implement impactful digital advertising campaigns. My focus was on Meta, Google, Pinterest, and TikTok platforms to drive sustainable Return on Ad Spend (ROAS) and contribute to e-commerce business growth.

• Creative Marketing Director · Tru Fru LLC10-01-2019 – 10-01-2020

  As the Creative Marketing Director at TruFru, I led a team in executing a comprehensive brand marketing strategy, focusing on the packaging rebrand for our frozen fruit dipped in chocolate. This involved designing packaging to stand out in major retailers such as Target, Sprouts, and Costco. I also spearheaded a successful influencer marketing campaign, implementing strategic tracking methods to achieve a substantial return on investment.

• Sr. Content Marketing Manager · Friendemic08-01-2015 – 10-01-2019

  As the Senior Content Marketing Manager at Friendemic, I directed content creation and executed paid media boosting for key accounts. I mentored, trained, and managed junior content writers and paid social specialists, contributing to the success of our largest accounts by ensuring a cohesive approach to content marketing and paid media.

Education

• University of UtahBachelor of Arts - BA, Strategic Communication
• Ensign CollegeAssociate of Arts and Sciences - AAS, Social Media Marketing

Similar talent on Pangea

KKristin G.Digital Marketing Strategist | Media Buying ExpertAlyssa A.Paid Media Strategist | Managed Over $15M in Ad Spend Across Social & SearchCharlottesville, VAKatelyn W.Senior Social Media StrategistLogan, UTJessica I.Digital Marketing & Social Media Strategist | Content Creator | Paid Social & SEO Specialist