Kaitlin Tucci

About

Passionate about crafting compelling marketing strategies that drive engagement, build communities, and fuel business growth. With a strong foundation in content marketing, event execution, and partnership development, I’ve successfully scaled brand awareness and audience engagement across industries, from mental health tech to motorsports. A data-driven and creative thinker, I thrive in fast-paced environments, managing multiple projects while ensuring alignment between marketing, sales, and community teams. Always looking to collaborate, innovate, and connect with like-minded professionals! Let’s chat about marketing, partnerships, social media, and community growth!

Experience

• Head of Marketing · FanAmp2023-08-01 – 2025-04-01

  • Created 200+ pieces of SEO-optimized content, including social campaigns, educational, editorial, and technical pieces, to effectively inform international audiences. • Managed and obtained 25+ partnerships and talent relationships to strengthen FanAmp's international book of business in the motorsport industry - namely IndyCar, IMSA, Formula 1, and NASCAR. • Reconfigured and designed the corporate website to drive growth from 5K to 90K monthly website traffic. • Developed, marketed, and executed 20+ live global events and community 'meetups.'

• Demand Generation Marketing Manager · Big Health2023-09-01 – 2023-10-01
• Demand Generation Specialist · Big Health2022-04-01 – 2023-09-01

  - Develop campaigns to drive engagement from target markets, industries and accounts, registrations to over 30 live events, speaking sessions, and webinars per year, and content downloads using email, organic and paid media digital channels. - Create a methodology for measurement and optimization of content channels, ultimately creating a repeatable process for campaign deployment driving prospect engagement. - Partner with the BD and Sales teams to generate strategic goals and share performance metrics with cross-functional teams to ensure visibility into the marketing funnel. - Manage all organic and paid social channels in order to increase brand recognition including writing blog and social copy, influencing design and PR strategy.

• B2B Marketing Specialist · Talkspace - Online Therapy2020-09-01 – 2022-03-01

  - Build and maintain a strong MQL to sales opportunity pipeline for thousands of B2B leads including employers, education, government and consultants through multiple channels such as email marketing campaigns, live conference and webinar coordination, and B2B social channels. - Coordinate end-to-end live event participation for over 30 live events in 2021. - Manage B2B social channels to generate a strong brand image and establish company voice; increasing follower engagement rates by over 5%.

• Enterprise Sales · Talkspace - Online Therapy2020-06-01 – 2020-09-01
• Undergraduate Research Assistant · Massachusetts Institute of Technology Political Science Department2017-08-01 – 2020-06-01
• Marketing Intern · DigitalOcean2019-05-01 – 2019-08-01

  Conduct market research, including inbound marketing strategy, lead generation, paid media, and SEO. Additionally, generate social media strategy and conduct media/email campaigns for company partners while supporting both the sales and marketing teams.

• Marketing and Sales Intern · Colaberry School Of Data Science & Analytics2018-05-01 – 2018-08-01

  Develop and execute long-term business and marketing campaigns- creation and upkeep of all social media accounts. Additionally, conduct market research, B2B paid marketing, sales recruiting, and content creation to develop the future of the company.

• Business and Marketing Intern · MIT Admissions2017-05-01 – 2017-09-01

  Assist with admissions public relations and MIT general information marketing to both students and potential applicants. Develop skills related to customer service and student engagement with the university.

Education

• Massachusetts Institute of TechnologyBachelor’s Degree, Business (Management), Political Science

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