Kaitlyn Horner

About

Experienced content strategist, social media manager, and visual designer with a proven track record in the agricultural, sports, and customer service industries. Adept at communication, leadership, organization, content creation, and time management. Passionate about crafting compelling digital experiences and driving engagement through strategic media initiatives. A dedicated media and communication professional, I earned my degree from Black Hills State University in December 2021.

Experience

• Social Media Specialist · North Dakota State University2024-01-01 –

  Develop engaging and creative content that aligns with the brand’s voice and objectives across multiple social media platforms. Plan and execute comprehensive social media strategies to increase brand visibility and engagement. Stay up-to-date with the latest social media trends and technologies to keep the brand at the forefront of social media marketing. Monitor and analyze the performance of social media campaigns and posts using analytics tools to gauge success and areas for improvement.

• Customer Service Specialist · DraftKings Inc.2022-07-01 – 2024-01-01

  Daily assist VIP players by thoroughly investigating new and open Zendesk tickets focusing on Sportsbook and Casino player account changes and restrictions, bet settlement issues, location technicalities, and promotional initiatives. Provide exceptional customer service through product knowledge by being a top performer in the department and exceeding global expectations - receiving “exceeds expectations” ratings for both annual and mid-year reviews. Be a team player and motivate Associates to build internal confidence by training newly hired Associates with the KM&T department during mentor week of training every three weeks.

• Assistant Manager · City Brew Coffee2019-09-01 – 2022-06-01

  Responsible for assisting the Store Manager with daily planning, management, and leadership roles of the store. Manage the store’s social media accounts by creating captivating content to drive targeted traffic; plan and execute postings across social media platforms (Instagram and Facebook) on a daily basis, including weekends. Lead Shift Leaders and Baristas by motivating, coaching, and strengthening the operations and customer service delivery and product presentation/quality. Perform during high-capacity business hours with confidence and a calm exterior. Review and understand operational reports to identify trends in sales, inventory, cash management, and staffing levels.

• Digital Media Assistant · Rapid City Rush2019-10-01 – 2022-05-01

  Assist Director of Social and Creative Content with creating digital graphics used for marketing and in-game use to ensure consistent brand messaging and integrated marketing efforts for company objectives. Publish live content from graphics, videos, stories, and photos during live-game coverage across Twitter, Facebook, Instagram, and TikTok. Ideate, develop, and pitch creative ideas to the Social of Creative Content for campaigns designed to drive growth and fan engagement. Proof all materials in an accurate manner, delivering high-quality and on-time content. Research solutions while working through design challenges, effects, and techniques and stay updated with the latest industry trends and best practices Work in a fast-paced environment and be under pressure while achieving results on professional platforms.

• Social Media Manager and Merchandise Ops · Badlands Sabres2021-09-01 – 2022-02-01

  Manage an engaging organic social/digital presence ranging from Twitter, Facebook, and Instagram executing calendars for content/campaigns ensuring the voice across all social and digital media is consistent with the overall brand voice of the team. Create day-to-day postings creating and editing graphics for social, video, and web. Content included graphics, photos, and videos to promote game nights, score updates, business partners, and team appearances while maintaining the overall brand and theme of the team. Analyze performance metrics to gauge the success of posts and campaigns to achieve goals and insight for future postings. Assist with general administrative and merchandise tasks/projects as assigned. Maintain a safe and respectful community atmosphere on social media profiles.

• Social Media and Game Day Ops · Brookings Blizzard2018-09-01 – 2019-04-01

  Update the team’s overall brand and theme by designing a new website layout, and creating coherent social media content through graphics, photos, videos, and stories. Manage and schedule social media posts ranging from Twitter, Instagram, Facebook, and YouTube. Coordinate with the team’s photographer/videographer to gather material for content creation. Create a sense of community with fans through social media and physical location through marketing/PR/communications to amplify news, announcements, and updates. Assist in game-day operation tasks such as live-game social media coverage, ticketing operations, fan participation, and overseeing the merchandising store.

Education

• Black Hills State UniversityBachelor of Applied Science - BASc, Mass Communication/Media Studies
• South Dakota State UniversityBachelor of Applied Science - BASc, Journalism

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