Kayla Karch

About

With a robust background in journalism and media production, I have honed my skills in social media management and content creation. I hold a Bachelor's degree in Journalism with an Emphasis in Media Production from San Diego State University and have furthered my education at Washington State University's Edward R. Murrow College of Communication. My career spans various roles, including Social Media Manager at 8ONE8 BREWING, LLC, where I revitalize social media strategies to align with business objectives, and Social Media Marketing Manager at Social by Kayla, leading content marketing for diverse clients. My experience at the NFL as a Social Media Production Assistant involved integrating social media into live broadcasts and creating engaging content for NFL platforms. I have also managed social media strategies for We Cultivate U.S. and CEP Communications, specializing in Instagram and Pinterest marketing. My expertise includes content creation, community engagement, and influencer outreach.

Experience

• Social Media Manager · 8ONE8 BREWING, LLC06-01-2023

  Revitalize social media marketing strategy to seamlessly integrate with business goals and objectives. Develop tailored KPIs and craft a comprehensive content plan. From conceptualization to post-production editing, oversee all aspects of content creation, including photography and creative direction. Foster collaborations with community leaders for collaborative opportunities.

• Social Media Marketing Manager · Social by Kayla06-01-2023

  Lead social media content marketing strategy, creation, and execution for a variety of clients in the e-commerce, wellness, and food and beverage space.

• Social Media Production Assistant · National Football League (NFL)10-01-2022 – 05-01-2024

  Integrate social media elements and concepts into live broadcast television programs including: NFL Now, NFL Total Access, NFL Fantasy Live, NFL RedZone, and NFL Game Day Live. Ideate and create social media posts for various NFL handles on Twitter, Instagram, and TikTok. Create graphics for NFL Network talent and reporters about breaking news to share on their personal platforms. Help ideate and edit TikTok and Instagram Reels using NFL Network On-Air talent. Discern if social elements are clear for broadcast and inform show producers. Act as the sole gatekeeper for airing social elements and use best discretion based on copyright, expletives, and maintaining NFL brand image in mind. Reach out to legal teams in a timely manner to obtain clearance for social elements. Search for real-time social elements during breaking news. Edit photo assets to share on social media.

• Social Media Manager · We Cultivate U.S.09-01-2021 – 09-01-2022

  Social media management, strategy, and content creation.

• Social Media Manager · CEP Communications05-01-2020 – 03-01-2021

  Handled social media marketing for multiple clients across various platforms. Specialized in Instagram and Pinterest marketing and content strategy. Provided content creation, engagement and responded with users within specific communities, outreach and Influencer outreach, strategies for growth and engagement, e-mail marketing, and ghost writing. Fluent in the Adobe Creative Suite with advanced fluency in Photoshop, Premiere Pro, and Lightroom.

Education

• San Diego State UniversityBachelor's degree, Journalism with an Emphasis in Media Production
• Washington State University - Edward R. Murrow College of CommunicationCommunication, Journalism, and Related Programs
• Bishop Alemany High SchoolDiploma, General Education

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