Kameika Caleb

About

Hi there! Im a passionate marketing professional with a love for digital marketing and social media marketing. With a degree in Fashion Marketing and experience as a licensed cosmetologist and makeup artist, I bring a creative touch to everything I do. Ive had the joy of building and growing my personal brand, Prim B. Beauty, where Ive mastered the art of crafting engaging social media campaigns, writing catchy marketing copy, and expanding my social media reach. My background has given me a unique perspective on beauty and fashion, which I love incorporating into my work. Im known for my strong communication skills, analytical approach, and knack for solving problems. I thrive in fast-paced environments and enjoy juggling multiple priorities. Proficient in MS Word, Excel, Canva, Google Console, Hubspot, and PowerPoint, Im eager to bring my creative flair and diverse skills to a role in digital marketing or social media marketing Im excited about finding new opportunities where I can make a positive impact and continue to grow professionally.

Experience

• Freelance Brand Representative · NARS Cosmetics02-01-2024

  Represent brand at Ulta and Sephora locations, educate customers and staff on new product launches, assist with in-store events and promotions, achieve and exceed daily sales goals, and travel between various retail locations in New York City and Nassau County.

• Notary Public · Freelance02-01-2023 – 01-01-2024

  Administer oaths and affirmations, authenticate signatures, witness document signatures, certify copies, maintain records, and prevent fraud.

• Business Owner · Prim B.Beauty01-01-2019 – 01-01-2024

  Oversee Shopify store operations, source and select high-quality cosmetics, execute digital marketing campaigns, deliver exceptional customer service, analyze sales data and performance metrics, maintain and update Shopify storefront, manage financials and pricing strategies, coordinate inventory and supply chain, create compelling product photography and descriptions, and stay ahead of industry trends.

• Mac Artist · MAC Cosmetics11-01-2014 – 11-01-2018

  Combine creative, technical makeup, and sales expertise with a passion for people to deliver a welcoming, inspirational, and personalized in-store experience. Educate and delight customers with tailored makeup consultations and product recommendations. Collaborate with a high-performing team to create impact through in-store events. Ensure the store meets high standards of visual merchandising.

• Beauty Advisor · Sephora11-01-2008 – 03-01-2014

  Help clients discover the transformative power of beauty through personalized consultations. Create memorable, customized beauty experiences tailored to each client's unique needs. Provide expert beauty consultations to meet clients' goals and enhance their confidence. Demonstrate and educate on product application, showcasing makeup and skincare expertise.

Education

• Hair Design Institute at Fifth Avenue-New YorkCosmetology, Barber/Styling, and Nail Instructor
• Kingsborough Community CollegeAssociate's degree, Fashion Marketing
• Long Island Nail Skin & Hair InstituteMicroblading

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