Mani T.

About

Marketing Specialist with a background in customer service, retail sales, and social media marketing. Proven track record of enhancing customer experience, driving sales, and managing social media campaigns. Experience in the health and wellness industry as well as in media. Skilled in Adobe Photoshop, Lightroom, Canva, Cision, Excel, and Shopify.

Experience

• Studio Experience Specialist · Peachy Studios2023-04-01 – 2024-08-01

  Delivered exceptional customer service by building and maintaining professional relationships with clients. Collaborated closely with Nurse Practitioners, effectively handling daily tasks and ensuring seamless operations. Proactively educated clients on product benefits and ingredients, playing a pivotal role in boosting overall product sales.

• Sales Associate, Events and Brand Activations · Bala2022-04-01 – 2022-09-01

  Helped give brand feedback as first official brick and mortar hire. Drove efficient store maintenance initiatives to enhance the overall customer experience. Consistently exceeded monthly sales targets by an average of 10% over a six-month period, contributing to a significant increase in revenue. Assisted in social media campaigns to market in store events and activations. Served as the primary contact for partnership events hosted at the Bala store. Sourced and coordinated talent for in-store fitness classes contributing to a 100% class attendance rate over the entire duration of the pop-up.

• Digital Marketing, Social Media Maintenance, Public Relations · Silhouette by Alexis2021-03-01 – 2022-03-01

  Maintained and cultivated relationships with media outlets, influencers, and brand partners for press and events. Strategically managed and curated content on diverse platforms (Pinterest, Instagram, TikTok), resulting in a notable 5% increase in overall brand engagement and followership. Collaborated in the development of various content, including photography, videography, editing, and social media advertisements.

• Social Media Manager, Public Relations · Alise Collective2020-03-01 – 2020-10-01

  Assisted in content creation across Instagram, Twitter, and Pinterest, ensuring a cohesive and compelling brand narrative. Helped tailor creative content to resonate effectively across diverse platforms, demonstrating a profound understanding of user interaction dynamics on various platforms in a visually compelling manner. Provided administrative support and managed a comprehensive client database to reach out to editors using Cision.

• Writer and Assistant · The Daily Front Row Magazine2019-11-01 – 2020-02-01

  Published content for the magazine website. Assisted in transcribing celebrity interviews for digital and print editions. Executed Photoshop tasks for online articles, including retouching. Acted as a Personal Assistant to editors.

Education

• The New SchoolBachelor of Science, Liberal Arts
• Fashion Institute of TechnologyAssociate of Arts, Photography
• LREIHigh School Diploma

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