Alexandra Reilly

About

Digital Marketer & Social Media Manager with extensive experience in beauty, fashion, and luxury startups. Proven track record building brand voice, curating content, and driving engagement across 12+ social accounts while optimizing ROI through data-driven iteration. Skilled in email marketing, community engagement, influencer partnerships, and launch campaigns. Experienced in end-to-end content production, live social coverage for launches, and developing launch content for new brands rooted in clean beauty and cultural heritage.

Experience

• Digital Marketing Manager · AYANAT Skin06-01-2025 – 11-01-2025

  Lead Digital Marketing and Social Strategies for AYANAT Skincare, a luxury startup brand rooted in clean beauty, confidence, and cultural heritage. Built the brand’s social presence from the ground up, created launch content, crafted the digital voice, and drove organic community growth.

• Social Media & Digital Marketing Manager · Union Square Advertising08-01-2023 –

  Manage 12+ social media accounts while sourcing, curating, and scheduling monthly content calendars across platforms; analyze data metrics to adjust strategies for optimal ROI; monitor community engagement, respond to DMs/comments, review platforms, and update website content. Develop and execute email marketing campaigns to thousands of subscribers and craft copy for graphic design projects.

• Digital Marketing Manager · Pie Wine08-01-2023 – 10-01-2023

  Led prep for Shark Tank debut by managing all platforms and providing live support during TV airing; curated multimedia content (signage, social posts, blogs, UGC); facilitated investor and brand partnerships by directing potential investors to manufacturers to ensure smooth collaboration and supply chain efficiency.

• Marketing Assistant · Petite ’N Pretty11-01-2021 – 08-01-2022

  Conceptualized marketing aspects of product launches, including influencer marketing campaigns, talent scouting, content creation for social platforms, and collaboration with PR teams; supported email marketing topics and campaign development.

• Marketing Intern · Petite ’N Pretty11-01-2021 – 02-01-2022

  Assisted with digital marketing and creative campaigns, contributing to content and campaign execution.

• Promotional Sales Model · Atlanta First Agency01-01-2019 – 11-01-2021

  Represented multiple fashion brands at major tradeshows (Las Vegas & New York); worked with retail buyers to open new accounts, educate and sell launches; managed retail orders and brand booths; styled/models for campaigns.

• Sales Associate · Mystique Boutique NYC08-01-2017 – 11-01-2021

  Assisted customers with styling and purchasing; set up store visuals, window displays, and mannequins.

Education

• Fashion Institute of Design and MerchandisingBachelor's Degree, Digital Marketing
• LIM CollegeDigital Marketing

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