Kanishk Harlalka

About

With a robust educational background in digital marketing and event management, I hold a Postgraduate Degree from IIDE - The Digital School and a Bachelor's degree from the National Academy of Event Management and Development. My professional journey includes roles such as Paid Media Analyst at Performics, where I optimized ad performance and reduced CPA by 33%, and Digital Marketing at Nathead, enhancing brand visibility and revenue through SEO, PPC, and creative design. At FCB/SIX India, I boosted search rankings for top brands, while at Safewash Total Laundry, I led a digital transformation, generating leads worth over 15M. Additionally, I managed events for Reliance Industries Limited, showcasing my versatility and expertise in both digital and event management domains.

Experience

• Paid Media Analyst · Performics01-01-2024

  Manage execution of Google and Meta Ads. Optimize ad performance, generate detailed reports, and launch new campaigns. Successfully reduced cost per acquisition (CPA) by 33%, from 3k to 2k. Enhance efficiency and effectiveness of advertising efforts through strategic optimizations.

• Digital Marketing · Nathead10-01-2020

  Digital marketing including SEO, PPC/SEM, Paid Media/FB ads, SMO, and WhatsApp Marketing, contributing to increased brand visibility and revenue of clients. Developed 10+ websites. Creative Design: Pitch Deck, Presentations, Logos, Business Stationeries, Social Media Creatives & more.

• Search Engine Optimization · FCB/SIX India05-01-2023 – 08-01-2023

  Enhanced Online Visibility: Boosted search rankings and organic traffic for top brands like Tasva, Mahindra, Forever 21, Allen Solly, Peter England, Louis Philippe, and Van Heusen with effective SEO strategies. Data-Driven Optimization: Leveraged analytics tools for actionable insights, resulting in improved content, higher conversion rates, and successful on-page optimization.

• Growth Marketer · Safewash Total Laundry10-01-2012 – 12-01-2022

  Successfully converted offline store operations into an online pickup and delivery service. Managed over 50k+ ads budget to generate leads worth more than 15M through Meta ads and Google Ads. Developed franchise models, facilitating rapid expansion and growth. Contributed to strategic revenue growth by identifying new revenue streams, fostering partnerships through effective communication and market research, and spearheading a digital transformation through website development and digital marketing, resulting in increased online visibility and customer engagement.

• Event Manager · Reliance Industries Limited04-01-2022 – 07-01-2022

  Management of Events at JIO World Drive Mall, i.e. The Green Co-Op. Handling Legal agreements with vendors. Event Production. Vendor Management.

Education

• IIDE - The Digital SchoolPostgraduate Degree, Digital marketing
• National Academy of Event Management and DevelopmentBachelor's degree, Event and public relation
• Faculty Higher Secondary School12th, Commerce with Maths
• Maria's Public School - India10th

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