SHUBHADA DEEPAK BHAGWAT

About

4+ years of experience in performance marketing strategy & account management. • Demonstrated expertise in paid user acquisition across various digital & traditional channels, including Display, Video, Mobile, Social, & Email. • Proven ability to collaborate effectively with cross-functional teams & maintain strong relationships with direct reports, external vendors, & clients.

Experience

• Manager - Business Strategy · Merkle Sokrati04-01-2023 – 01-01-2024

  Developed tailored marketing strategies for diverse Indian clients across various industries such as online pharmacy, OTT, food-tech, Fintech, Gaming, Ecomm, and Ed-tech, managing ~4Cr+ monthly spends & achieving ~30% QoQ growth. Mentored and managed a 15-20 member Programmatic Performance team, ensuring seamless integration of new hires & collaborating with DSPs & Clients during the absence of the Senior Manager role. Managed team finance procedures, including invoicing and client contracts, ensuring compliance & accurate reporting. Conducted client audits & crafted tailored marketing plans, resulting in successful onboarding of new clients and a 20% revenue increase on monthly basis. Facilitated weekly meetings, MBRs, & QBRs with clients, taking ownership of select accounts as a customer experience manager, maintaining a QoQ CSI rating of 9. Spearheaded initiatives with Google & other DSPs to drive company revenue, including developing rich media & custom bidding scripts, resulting in a 10% increase in company revenue & a 20-25% improvement in CAC. Reported directly to the Senior Vice President, providing updates on team performance, strategic initiatives, and client relationships, while also crafting development plans for team members and conducting 1-1 meetings to share timely feedback for improvement. Collaborated as a technical recruiter to onboard talent at both senior and junior levels.

• Senior Business Analyst · Merkle Sokrati02-01-2022 – 03-01-2023

  - Managing Performance Marketing and Digital Strategy on Programmatic Channel for key clients across verticals like OTT, Food-Tech, Ed-Tech, Online Matrimony, BFSI, and E-commerce. - Managing an App-based client portfolio. Extensive understanding of Programmatic platforms like DV360 , DCM. - Sharing business and marketing insights, expansion opportunities with Client SPOCs and Marketing Heads of various businesses. - Liaising with internal BD and Sales Team to effectively perform external client audits and create marketing plans for desired KPIs. Contributing to BD pitches and effectively onboarding new clients with the agency. - Liaising with internal cross-channel teams such as Google , FB , Branding, Creatives to identify new creative approaches, and improving communication strategies. - Using relevant DSP's like BRANCH Ads, RTB house , Criteo , Yahoo Native , One native & outbrain with past learnings to achieve client's business goals. - Managing and training new interns & hires internally.

• Senior Associate - Digital marketing · Merkle Sokrati04-01-2021 – 01-01-2022

  - Handling end-to-end digital ad operations and performance marketing for key clients on Programmatic Channel - Understanding business goals, creating and executing marketing strategies to achieve these goals. - Analyzing performance reports and sharing insights with the client SPOCs. Actively engaging with the client on daily basis to identify and pitch account expansion opportunities. - Providing strategic insights and implementing landing page optimizations, creative best practices, etc. - Good understanding of multiple attribution models and hands-on experience in working with Google Analytics, Firebase, Appsflyer & Branch.

• Freelancer- Digital marketing · The funnel story2019 – 04-01-2021

  Worked on web development projects using front-end & back-end languages, including WordPress, ensuring visually appealing & functional websites with responsive design principles. Executed successful Facebook & Instagram ad campaigns & managed social media accounts for US-based clients & NGO - Media based company, creating compelling content & implementing effective strategies utilizing audience research, targeted strategies to drive leads & visibility & engagement.

• Digital Marketing Intern · STAENZ11-01-2019 – 2020

  Worked on Google, Bing, Yahoo, & other search engines through comprehensive SEO techniques, resulting in increased organic traffic & visibility for websites. Demonstrated proficiency in setting up self-hosted WordPress websites, utilizing plugins & themes to create visually appealing & functional websites. Leveraged various social media platforms, including Twitter, LinkedIn, Facebook, Snapchat, & Instagram, to drive br& awareness, engage with target audiences, & generate business leads.

• Manager · Publicis Global Delivery02-01-2024

  Managing digital advertising campaigns for Fortune 500 clients, managing budgets of $100K on TTD platform, ensuring alignment with objectives. Specialized in maximizing campaign performance using the TTD platform, achieving optimal reach, engagement, and ROI. Implemented and maintained a robust QA system & VAST updates, conducting audits and troubleshooting to ensure accurate campaign delivery. Cultivated client relationships, managing placements with publishers, and provided in-depth analysis for campaign optimization.

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