Karina Lopez
Marketing and Social Media Specialist | Impact Driven Marketer | Bold branding
3 yrs experience · Spanish Fork, UT 84660 · <10 hrs/week
About
Social Media Strategy & Content Expert Marketing Specialist | Social Media Strategist (Bold Corazon Marketing I am a highly driven Marketing Specialist with 7 years of proven experience in developing, executing, and analyzing high-performing digital content. My expertise is rooted in my professional role as a Marketing Specialist at Community Action Services & Food Bank combined with my long-standing success as a digital creator (Peachywithkari). This blend of corporate strategy and entrepreneurial results provides a unique, effective approach to social media marketing. I have a track record of translating complex insights into actionable campaigns, including achieving a 50% increase in organic reach for my own brand. Through Bold Corazon Marketing, I offer freelance services focused exclusively on high-impact, strategic results for high-ticket clients or Pangea clients. Bilingual Content & Copywriting: Crafting compelling, optimized messaging in both English and Spanish to tap into diverse, high-value markets. Advanced Video Optimization: Strategic direction and creative briefing for high-performing video campaigns (Reels/TikTok), specifically designed to boost CTR and engagement. Certified Expertise: Applying deep knowledge from my certifications in Social Media Marketing, SEO, Content Marketing and Modern Copywriting to every project. I am passionate about helping businesses stop guessing and start scaling with intention. Let’s connect and elevate your brand’s online impact with strategy and heart (Corazon).
Skills
Experience
- Marketing Specialist / Social Media Coordinator · Community Action Services and Food Bank07-01-2023
Responsible for managing social media platforms and coordinating marketing strategies to enhance community engagement and support for the food bank.
- AmeriCorps Program Specialist · Community Action Services and Food Bank03-01-2023 – 06-01-2023
Program Specialist in first-year development of AmeriCorps state program partnered with Community Action Services and Food Bank.
- Business Owner · Bold Corazon09-01-2025
My passion turned business. A brand built to empower creators and entrepreneurs to show up boldly and build businesses with heart. Through workshops, digital resources, and storytelling driven marketing, I help individuals transform their ideas into confident, branded identities that stand out online. As founder and creative I: • Develop and teach branding and social media workshops focused on visibility, strategy, and authenticity. • Oversee content strategy, brand design, and marketing direction for all Bold Corazón offerings. • Manage digital product creation and community engagement for entrepreneurs ready to grow their online presence. • Integrate my years of experience in marketing, content creation, and small business management into every project. Bold Corazón represents what it means to lead with corazón.
- Vacation Rental Co Owner · Ki Rentals02-01-2024
Co Owner of Ki rentals, Short term property rental.
- Cleaning Company Owner · Luxury Utah Cleaning12-01-2020 – 02-01-2023
Residential and Commercial Cleaning Services and Management.
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