Kaitlyn Sun

About

Creating everyday marketing solutions for business owners to finally get the freedom to grow. Sharing the value in people-first marketing to form trustworthy and intentional partnerships. Let's talk about all things digital marketing! ~ A little about me ~ I studied marketing in school, concentrating on digital and integrated marketing communications. My passion for knowledge and teaching led me to become a teacher in South Korea between 2019 and 2020. My time as a teacher inspired me to focus on content marketing and copywriting, and the rest is history.

Experience

• Marketing Associate · VB Cosmetics, Inc.04-01-2024

  Managed end-to-end asset and photoshoot ideation, creation, and implementation for marketing activities spanning paid social, e-commerce, and organic social platforms. Revamped all email marketing for Pro and DTC channels with updated 2024 branding; introduced Post-Purchase flow and improved Welcome Flow performance (+27.83% open/retention rate). Increased email performance metrics significantly post-takeover: CTR increased from 1.4% to 2.0%, Open Rate rose from 38.9% to 40.7%, and email volume more than doubled. Took ownership of Meta ad setup, creative development, and coordination of influencer whitelisting in cooperation with the brand's E-Commerce Marketing Manager, introducing a new TOF ad format that increased CTR by 45%. Coordinated and oversaw affiliate and influencer marketing efforts through our digital marketing partner agency, resulting in significantly improved paid influencer outcomes: +249% engagement rate and +185% impressions YOY. Managed approval and implementation of SEO updates recommended by the brand’s digital marketing agency. Created static and video visual content for the brand’s paid and organic social channels. Wrote creative direction briefs for product photoshoots and other consumer-facing visual assets. Delivered comprehensive feedback to both digital marketing and creative agencies partnered with the brand. Produced copy for various elements of the brand’s marketing, including email, social, paid media, and more, based on the brand voice developed created during the brand’s rebranding efforts.

• Owner & Creative Director · Snowflower Creative Agency11-01-2022

  Responsible for all aspects of visual and written content development. Established and executed brand marketing strategies and campaigns for web, social (organic and paid), and email. Drove end-to-end content creation and distribution to communicate brand messaging and promote product offerings. Optimized online presence for small businesses through impactful copy and visuals for brand website and landing pages.

• Marketing Assistant · Relumination11-01-2023 – 04-01-2024

  Developed and implemented a LinkedIn social strategy for each brand under the parent company, making up an audience of 3,054+. Designed physical and digital marketing materials, including white papers, brochures, case studies, and tradeshow booth backdrops. Managed web pages and implemented analytics to analyze audience data to inform content and social strategy decisions.

• Copywriter · Nfinite05-01-2023 – 11-01-2023

  Created compelling and SEO-optimized content, including blogs, articles, case studies, and bylines for a SaaS organization specializing in 3D technology and visual image creation. Developed engaging social media and ad copy for LinkedIn to drive brand awareness.

• Marketing Coordinator · Orbit04-01-2022 – 08-01-2022

  Developed social content strategy and content calendar to maintain consistency of brand image on social networks. Managed newsletter development and distribution to the company's email subscribers list. Produced blog posts, social media posts, email copy, and customer success stories to support product marketing efforts in promoting and educating about the platform. Led content marketing and promotion efforts for the company’s first user conference event. Created a marketing plan for content releases and product updates to generate leads and engagement.

Education

• Arizona State UniversityBachelor of Science (BS), Marketing, Digital and Integrated Marketing Communications
• International TEFL AcademyTEFL Certification, Teaching English as a Second or Foreign Language/ESL Language Instructor

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