Karine Bruce-Doe

About

NYU economics and business alumni with 5+ years of data analytics experience within digital media functions. Masters student in data analysis/visualization at CUNY Graduate Center. Rooted in a passion for behavioral economics (e.g., the intersection of economics and psychology), leverages quantitative and technical skills to understand and support the needs of people.

Experience

• New Student Engagement Coordinator · NYU Center of Student Life06-01-2020 – 07-31-2020

  Brainstormed and developed the core of 250+ orientation events within 2 months by setting SMART goals Managed 20+ events to facilitate operation and record the flux of guests for analytical and research reports Oversaw content creation and user engagement on 2 social media platforms to advertise events

• Digital Marketing Intern · Sandler Digital, LLC12-18-2020 – 01-31-2021

  Applied keyword research to refine web search results and generate a positive ROI for 4 business clients Executed other B2B marketing services such as providing recommendations for the aforementioned clients

• Marketing Strategy Lead · FemZquared12-01-2020 – Present

  Investigate and identify inbound marketing opportunities, applying the Five Forces model and SWOT analysis Devise strategies for posting social media and website content based on consumer behavior and other metrics Share interactive social media content semiweekly, increasing followers and engagement by 50% in 1 month Restructure information on cloud storage accounts to maximize the teams productivity and performance

• SEO Strategy and Research Intern · Valisure06-10-2020 – 08-31-2020

  Researched and located 50 SEO keywords to organically grow the websites traffic via content marketing Drafted 13 AP style articles, integrating link building and 40% of the aforementioned SEO keywords Analyzed patterns in 40 email newsletters to improve the campaign strategy and subscriber retention Organized an informational video to publicize the companys mission of customer orientation Supervised 2 junior interns and categorized tasks to ensure project completion by deadline

• Founder · Karine Klassics06-01-2025

  •Perform SWOT analyses and audits to bolster return on investment (ROI) on pending products •Manage online forums to promote brand awareness and website traffic among desired audiences

• Co-Founder, Brand & Culture Director · VICE A Cappella, LLC04-01-2019

  •Lead corporate responsibility programs to cultivate company culture and foster employee buy-in •Conduct qualitative research to understand evolving needs of internal and external stakeholders

• Senior Account Executive, Digital · Prosek Partners06-01-2021 – 07-01-2025

  •Synthesized data via spreadsheets and PivotTables to streamline internal processes and budgets •Analyzed implications of economic, social and geopolitical dialogues using Boolean-based queries •Utilized data visualization and prescriptive analytics to build reports and assess client KPI progress •Counseled financial and professional services firms on B2B campaigns to strengthen business impact

Education

• New York UniversityBachelor's Degree, Economics
• CUNY Graduate CenterMaster's Degree, Data Analysis and Visualization

Similar talent on Pangea

Alessandra A.Digital Marketing Strategist | Growth ExpertNew York, NY 10003AAriel W.Aspiring Data Scientist & Media Strategist with Diverse ExperienceSShambhavi S.Marketing Analyst | Expert in Data Storytelling, Insights, and StrategyCollege Park, MD 20742Tanya S.Data-Driven Marketing and Analytics Specialist