Alessandra Aristoza

About

With a Master of Science in Integrated Marketing from New York University and a Bachelor's Degree in Psychology from De La Salle University, I have cultivated a robust career in marketing and communications. Currently, I am enhancing the digital presence of New York University's Student Life department, achieving a 50% increase in social media engagement and optimizing website traffic by 40%. My strategic consultancy at ABC News focused on boosting viewership and subscriptions through innovative campaign pitches. Previously, as a Commercial Manager at Novateur Coffee Concepts, I drove a 30% revenue increase and launched successful product lines. At Tommy Hilfiger, I led brand marketing efforts, resulting in a 150% revenue surge over four years. My expertise spans digital marketing, strategic planning, and cross-functional collaboration, consistently delivering significant growth and engagement across various platforms and industries.

Experience

• Media and Communications · New York University09-01-2023 – 05-01-2024

  Developed growth strategies for the Student Life department's digital presence, resulting in a 50% increase in follower base and engagement rates across Instagram, TikTok, and Facebook platforms. Led email marketing performance through newsletter content management, A/B testing, and KPI analytics tracking, achieving open rates of over 80% and significantly improving click rates. Optimized the Student Life's website via content management systems, yielding 100% accessible, SEO-friendly and evergreen webpages that led to a 40% increase in traffic and improved user engagement metrics. Coordinated 17 Publication Clubs, providing strategic direction and fostering leadership skills among students, resulting in a 30% increase in club membership and activities.

• Real World Strategic Consultant · ABC News09-01-2023 – 12-01-2023

  Spearheaded a pitch for a campaign to drive ABC News viewership in Hulu by 20% and increase streaming subscriptions by 5%. Strategized a unique value proposition by brainstorming 5 key features: customizable news, mobile application notification, daily digest, daily positivity, and special features guest anchors. Collaborated with entertainment industry professionals to shape a good pitch. Utilized syndicated research sources/tools (MRI Simmons, Nielsen) in media research.

• Georgiou Library Project Assistant · New York University04-01-2023 – 06-01-2023

  Assisted in various library projects, contributing to the organization and management of library resources, and supporting the library team in enhancing user experience.

• Commercial Manager - Nestlé Nespresso · Novateur Coffee Concepts, Inc.06-01-2021 – 06-01-2022

  Spearheaded go-to-market strategies for B2C and B2B business units, resulting in the expansion of 7 new sales channels, a 30% YoY revenue increase, and the successful launch of 2 new product lines within 12 months. Structured market research initiatives, including price studies, competitive analysis, consumer profiling and digital ad effectiveness, contributing to 2 new product lines achieving 125% of its sales forecast. Managed targeted digital campaigns across social media, search, and mobile, resulting in a 40% increase in online conversions, and a 20% reduction in customer acquisition costs. Created a comprehensive data analytics template for tracking sales metrics and campaign KPIs, driving more than 90% performance optimization among my stakeholder teams.

• Brand Marketing Manager - Tommy Hilfiger · SSI Group, Inc. Careers02-01-2017 – 05-01-2021

  Led brand management for Tommy Hilfiger, developing and executing campaigns that resulted in a 150% increase in brand revenue from 2017-2021, with an average YoY growth of 60%. Managed $xxM/year marketing budget allocations, optimizing ROAS by improving activation effectiveness, which drove a YoY 40% increase in customer conversion rates from awareness to purchase. Evaluated market and consumer insights to inform digital strategies in paid socials, mobile and email, resulting in a 40% increase in customer engagement and a 30% boost in brand loyalty metrics. Managed influencer marketing initiatives by working with over 70 nano-mega tier KOLs and supporting attendance in at least 4 experiential events per year, driving awareness and engagement for seasonal tent poles. Facilitated project management with cross-functional teams to expand brand presence across 25 stores and 4 e-commerce marketplaces, fostering seamless collaboration between product, sales, and operations department.

Education

• New York UniversityMaster of Science - MS, Integrated Marketing
• De La Salle UniversityBachelor's Degree, Psychology

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