Kassandra Madarang

About

Currently pursuing a Bachelor of Business Administration in Digital Marketing at the University of the Cordilleras, expected to graduate in 2024, I have gained practical experience in various marketing roles. As a Public Relations Officer with Marketing Junior Executives, I managed communication strategies and media relations to enhance the company's public image. My role as a Junior Graphic Designer for Baguio Tourism involved creating engaging content for social media platforms and researching tourist attractions. At Reset Cafe, I served as a Social Media Manager, where I optimized social media accounts, developed marketing strategies, and created content calendars. My responsibilities included designing graphics, producing reels, and providing customer support through social media channels. These experiences have equipped me with a diverse skill set in digital marketing, public relations, and social media management.

Experience

• Public Relations Officer · Marketing Junior Executives08-01-2023 – 08-01-2024

  As a Public Relations Officer, likely contributed to managing communication strategies, building relationships with media, and enhancing the company's public image.

• Junior Graphic Designer · Baguio Tourism05-01-2024 – 07-01-2024

  Created a calendar of activities, posters, and videos for Facebook page, Instagram, and Tiktok for May and June. Created PowerPoint presentations and researched Baguio tourist attractions accessible for tourists.

• Social Media Manager · Reset Cafe05-01-2024 – 07-01-2024

  Optimized Facebook Page and Instagram account. Created graphic designs, reels, and captions for marketing collateral. Developed social media marketing strategies and researched competitors for benchmarking. Scheduled monthly content calendars for Facebook and Instagram with at least 2 posts per week. Answered inquiries from customers in Messenger and Instagram as chat support.

Education

• University of the CordillerasBachelor of Business Administration - BBA, Digital Marketing

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