Kate Cassaidy

About

Highly motivated social media manager with a strong background in developing and executing strategies that increase brand visibility and engagement. Proven ability to manage multiple projects and social media accounts, create engaging content, and analyze performance metrics to drive growth. Skilled in content creation, social media analytics, trend tracking, and brand development, and experienced in tools such as Meta Business Suite, HootSuite, and Canva to streamline delivery and engagement. Eager to apply expertise to help brands maximize their digital footprint!

Experience

• Social Media Manager & 7-12 Band Director · BONDURANT-FARRAR COMM SCHOOL DISTRICT2023-06-01 –

  ● Developed and implemented a comprehensive social media strategy for the music department, increasing engagement by 96% since September 2024 and 144% since September 2023. ● Created high-quality, short-form video content (Reels, TikTok, CapCut) to drive interaction and promote music events, resulting in 112% increase in views. ● Managed content creation and scheduling across Facebook, Instagram, and Twitter, ensuring consistent posting and strong audience engagement; increased Instagram views of non-follower accounts by 103%. ● Utilized Meta Business Suite and analytics to track performance, adjust strategies, and optimize content through data analysis.

• 5-12 Band Director · MARTENSDALE-ST MARYS COMM SCHOOL DISTRICT2022-08-01 – 2023-05-01

  ● Revitalized the Music Boosters group's social media presence to support fundraising efforts and community outreach; increased Facebook page following by 55%. ● Integrated social media into the band program to engage students and parents and highlight performances and events. ● Managed the online communication of all band-related events and announcements, ensuring visibility and attendance; increased event attendance by 23%.

• Student Teacher · Iowa City High School2021-08-01 – 2021-12-01
• Band Manager · University of Iowa Bands2020-08-01 – 2021-07-01

Education

• University of IowaB. A., Music Education; B. M., Flute Performance, Music

Similar talent on Pangea

Sydney C.Social Media Manger | Digital MarketingColumbus, OHAna Daniela A.Social Media & Content Manager | Social Growth, SEO & AI-Enabled Content WorkflowsSantiago de los Caballeros, Dominican RepublicStevie C.Social Media Manager & Digital Content CreatorBoise, IDKloe M.A creative and out of the box thinker with over 8 years of experience in creating content, growing businesses, and making a lasting impactPortland, OR