Kate McNally
Senior Strategist with Expertise in Innovation and Experience Design
6 yrs experience · <10 hrs/week
About
Curious and creatively driven strategy leader, passionate about shaping the future of products, services, and experiences through insight, imagination, and purpose. I bring years of global experience in innovation consulting, CX and product strategy, to help organizations unlock new growth by turning bold ideas into actionable strategies. My work bridges creative thinking with business rigor; spanning customer insight, experience design, and the development of future facing propositions, operating models, and digital products. I’ve led multi-disciplinary teams across UKI, EMEA, North America and APAC - partnering with senior stakeholders to shape product visions, design innovation frameworks, and launch tech-enabled solutions at scale across industries like Retail, Consumer Goods, Platforms and Financial Services. Focus areas: - CX - Product strategy - Innovation & new proposition development - Experience-led growth & engagement strategy - Brand strategy - Service design - Business model & operating model design - Emerging tech (GenAI, digital platforms) - Design sprints & lean experimentation - Executive storytelling & facilitation - Multi-market delivery & collaboration I'm energized by work that challenges convention, blends strategic and creative thinking, and delivers meaningful, future-focused impact. Outside of work I love to run, explore new places, music and yoga.
Experience
- Senior Strategist · YourStudio | B Corp Certified2025-11-01 –
YourStudio is a Global Strategy and Experience Design agency reimagining the future of retail.
- Innovation Strategy Manager APAC · Accenture2025-06-01 – 2025-10-01
Manager within the innovation consulting practice. Leading client engagements and managing junior consultants and analysts.
- Innovation Strategy Consultant APAC · Accenture2021-11-01 – 2025-05-01
Lead strategic design and digital product & growth engagements for global clients across Retail, Consumer Goods, FS, Tech & Platforms. Partner with C-suite and senior stakeholders to shape product and growth strategies, define value propositions, and design test-and-learn models. Drive experience innovation and customer engagement initiatives, from opportunity framing through delivery. Recent focus includes GenAI strategy, operating model design, and digital transformation roadmaps. Projects span Australia, Japan, UK, Ireland and SEA.
- Senior Strategy Analyst · Accenture2021-02-01 – 2021-11-01
Support the design, develop & scaling of high priority technology-enabled industry solutions with senior Accenture leadership, partners and clients.
- Strategy & Consulting Analyst · Accenture2019-10-01 – 2021-01-01
Cross Industry Business Analyst. Use Business Analyses to Qualify, Shape and Refine Value Propositions for Innovative and Profitable New Business initiatives, engaging with Senior Stakeholders across Accenture's ecosystem. Analyze an organization and design its processes and systems, assessing the business model and its integration with technology. Assess current state, identify customer requirements, and define the future state and/or business solution. Research, gather and synthesize information. Deepening my skills in Corporate Entrepreneurship, Business Strategy & New Business Building.
- Business Development Analyst · CityLearning2019-08-01 – 2019-10-01
Responsible for Digital Strategy - Sales & Marketing.
- Inside Sales Account Executive Intern · Indeed.com2018-06-01 – 2018-09-01
New Customer Acquisition across UK/I.
Education
- Trinity College DublinBachelor's degree, Business Economics and Social Studies (BESS)
- Rennes School of BusinessInternational Bachelor Programme in Management, Sales and Marketing
- Loreto High School Beaufort
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