Kate Schaefer

About

With a Bachelor of Fine Arts in Photography from the School of Visual Arts and a Digital Marketing certification from General Assembly, I have a diverse educational background. My professional experience includes roles such as Brand Strategist, Creative Director, and Social Media Expert. I have a track record of achieving measurable results for my clients. A strong blend of creative and analytical skills, as well as a talent for building and leading teams, sets me apart!

Experience

• Brand Strategist · VVITCH Digital Agency01-01-2020

  Lead all business development from inquiry to off-boarding to ensure revenue goals are met and clients are happy. Conduct analysis to gain insights into customer behavior to better develop marketing strategies for internal and client initiatives. Manage creative, web, and administrative teams to ensure a collaborative, productive work environment. Work with clients to ensure they are meeting their goals by successfully executing the strategies created for them.

• Creative Director + Social Media Manager · Sociality Squared11-01-2017

  Oversee the creative team to help create and manage all visual assets including branded photos, video, and graphics. Develop strategic communication and marketing plans for internal and external initiatives while evaluating and refining marketing conversion funnels. Manage client communication, ensuring that strategies are aligned with clients' goals. Manage email campaigns, including template design, copywriting, and list segmentation.

• Organic Social Media Expert · First Page Strategy12-01-2021 – 01-01-2023

  Created and implemented a social media strategy and managed a team as they executed it. Set annual and quarterly KPIs and reported monthly on progress. Identified Brand Awareness as the primary goal and added valuable channels to the mix that were not being used (Pinterest, Twitter) to broaden awareness. Established a Content Creation Partnership program that allowed the client to have consistent, engaging social media video content.

• Founder & Editor In Chief · His&His/Hers&Hers Weddings08-01-2013 – 01-01-2023

  Designed and executed photo shoots for original site content as well as brand partnerships and sponsorships. Managed all brand communications across channels. Hired creative team and oversaw branding process and built out communication strategy to optimize engagement and community growth. Grew social following from 0 to 47k while managing Google Analytics and insights for website and social media.

• Digital Marketing Manager · Careful Feet Digital Marketing Agency10-01-2019 – 01-01-2020

  Worked across web development, creative, and social media teams to build, execute, and monitor marketing strategies for internal and client communication. Provided trackable results to clients ensuring objectives were achieved, helping one client to stop hemorrhaging site traffic and increase their Instagram following by 600% in 5 months.

Education

• General AssemblyDigital Marketing
• School of Visual ArtsBachelor of Fine Arts (BFA), Photography

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