Melisa Sina

About

The two-second version of me: I help founder-led brands bring clarity to their positioning and translate that into strategic social content that works, not just looks good. The longer sit-down version of me: Most founders know their business inside out, but their social media feels unclear, inconsistent, or doesn't actually reflect who they are. That's the problem I solve. I don't start with content, I start with clarity. -Who are you? -Who do you serve? -What makes you different? Once we nail that, everything else (the content, the captions, the strategy) becomes clear and effective. What makes me different: I don't chase trends or promise viral growth. I build strategic social presence grounded in your brand truth. I help founders show up authentically, whether that's on camera, in writing, or through their brand's voice, so their audience actually connects with them. What I bring to the table: 🧭 Brand Clarity First; I help you define your positioning, messaging, and content pillars before we create anything. Strategy drives everything. 🎯 Founder-Led Strategy; I specialize in helping founders get comfortable showing up on social in a way that feels authentic, not forced. 📊 Strategy + Execution; I don't just hand you a plan and disappear. I develop the strategy, create the content (carousels, reels, campaigns), manage the posting, and optimize based on what's actually working. 🎨 Content That Reflects Your Brand; Everything I create is tailored to your voice, your audience, and your goal, not generic templates. My background: I've worked with beauty, wellness, fitness, and lifestyle brands for 4+ years, from strategy and content planning to execution, optimization, and reporting. I'm comfortable working inside structured agency workflows with approvals, timelines, and multiple stakeholders, but I also design content myself when needed and coordinate with photographers, videographers, and designers. I focus on what matters: reach quality, engagement patterns, content performance, and how your audience actually responds, not vanity metrics. How I work: I work with fewer clients so I can deliver strategic depth, not just volume. I start by understanding your brand, audience, and competitors. Then I define clear content pillars and build monthly calendars that balance creativity with performance. I don't rely on recycled trends. I focus on original angles that fit your brand and platform. I'm organized, detail-oriented, and I flag issues early rather than letting them grow. I like clarity, ownership, and direct communication. Let's work together if: ✅ You're a founder-led brand (beauty, wellness, lifestyle, or similar) ✅ You value strategy over shortcuts ✅ You want someone who understands your brand AND executes ✅ You're ready to build consistent, authentic social presence

Experience

• Social Media Manager · Puzzle Makeup04-01-2024

  Leading social media strategy and content creation for Puzzle Makeup, a skin-first beauty brand designed for mature, sensitive, and rosacea-prone skin, founded by professional makeup artist Avital.Responsible for the full content cycle, content strategy, Reels ideation and scripting, carousel development, Pinterest direction, and caption writing. Built the brand's content pillars around education and trust, positioning Avital as the leading voice for women navigating mature and sensitive skin. Work includes developing content concepts, building a consultation booking system through content, and creating a content strategy that moves the audience from awareness to purchase through storytelling and education.

• Social media manager · Sanagua Spa01-01-2025

  Leading social media strategy and content creation for Sanagua Spa Talents, a B2E employer brand operating luxury hotel spas across Spain.Responsible for the full content cycle, strategy, content pillars, on-location shoots, reel production, carousel development, caption writing, and community engagement. Visited the team in Gran Canaria to capture the brand firsthand and build a content system that reflects the real culture and standards of the company.Focus: employer branding, creating content that positions Sanagua as the workplace of choice for spa professionals in the luxury hospitality sector.

• Content Creator · The Wing Man of the Road01-01-2024 – 04-01-2026

  Led social media strategy and content creation for Wingman of the Road, an outdoor and adventure gear brand. Built the full content strategy around product storytelling, shifting the focus from aesthetic-led content to buyer-driven content that answered the real question every customer had before purchasing. The result was immediate. Key results: 600,000 views in the first week of posting, 143,993 views on a single carousel with 131,225 reach and 89.3% non-follower views, 2,909 profile visits from one post, and 1K saves, all organic, zero ad spend."

• Content Strategist & Director · HYLN Hub04-01-2025 – 04-01-2026

  Developed content strategy and creative direction for multiple brand accounts under HYLN Hub, a creative agency managing brands across beauty, skincare, and lifestyle. Work included building full content strategies, content pillars, brand voice development, monthly content calendars, and carousel briefs tailored to each brand's audience and growth goals.

• Social Media Manager · Lingua Schools05-01-2024 – 01-01-2026

  Managed social media presence for Lingua Schools, a language learning institution. Responsibilities included content creation, community management, and growing the brand's online presence across social media platforms.

Education

• LuarasiMaster, Bussines & Marketing

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