Katie Boertman, MBA

About

I’m a senior marketing and communications leader with two decades of experience shaping positioning, messaging, and go-to-market narratives for Fortune 500s, high-growth technology companies, and founder-led ventures. My focus has consistently been on bringing clarity to complex products and strategies in highly regulated and technical categories, including MedTech and SaaS. In early 2025, I paused my corporate career to reset, recharge, and rethink how I want to create impact next. I dove into the world of AI/LLMs, earning certifications from Vanderbilt University with a focus on agentic AI, and began applying these insights to modern marketing workflows and GTM strategy. At the same time, I launched Ice Cream Social Kalamazoo, a retro-inspired, community-centered mobile ice cream brand. From market positioning and brand voice to pricing models and AI-driven operations, I’ve treated it as a full-scale product launch and secured corporate and community partnerships and achieved profitability in our first 60 days. [www.icecreamsocialkzoo.com] After launching Ice Cream Social Kalamazoo, I founded Signal + Story, a brand and messaging consultancy for startups and established small and mid-sized businesses. Signal + Story helps founders and leadership teams clarify what makes them distinct and translate that clarity into positioning and messaging that supports growth and alignment. [www.signalstory.co] Beyond business, I serve as a Commissioner on the Kalamazoo Historic District Commission and run a hyperlocal public art gallery. Both feed my passion for creativity, community, and civic engagement. Let’s connect: katie@signalstory.co

Education

• Belmont University - Jack C. Massey College of BusinessMaster of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
• Texas Christian UniversityBS, Habilitation of the Deaf

Similar talent on Pangea

SSandee J.Marketing & Communications Leader | Strategy, Messaging, and Storytelling That Build Clarity and ConnectionCatrina G.Market Intelligence Manager @ Ready Signal | Business OwnerAnn Arbor, MISSamantha S.Marketing & Growth Leader | Demand Generation · Brand Strategy · AI Systems | Founder | Delta Gamma Council TrusteeSarah E.Marketing & Growth Executive. 20+ Years | GTM, Social, Building Systems | 5x VC backed startup exec | Former Hello Alice, LTK, SalesforceWestport, CT