Katie Brandon

About

With a passion for both creativity and business strategy, I am a graduate from the University of Missouri, having obtained a Bachelor of Fine Arts in Graphic Design and a Bachelor of Science in Business Administration with a concentration in Marketing. My journey has been enriched by hands-on experiences, including my role as a Paid Social & Display Intern at Veterans United Home Loans, where I designed ads and developed targeted social media campaigns. I am poised to leverage my diverse skill set to drive innovative solutions and creative strategies in the dynamic intersection of design and marketing.

Experience

• Creative Coordinator, Graphic Designer · Frontier Media2023-10-01

  As a Creative Coordinator and Graphic Designer, likely contributions include developing creative concepts, designing graphics for various media, and coordinating with other team members to ensure project success.

• Lead Generation Fellow, Paid Social & Display Design Intern · Veterans United Home Loans2022-02-01 – 2024-02-01

  - Design new ads and iterations of existing ads for social and display platforms - Assist in creation and management of ad campaigns on social and display platforms - Analyze performance of ad creatives, audiences and campaigns - Research and learn tools and techniques for ad design and campaign management - Assist with paid search projects, such as negative keywording - Design ads for Meta, Google Display and Yahoo Native placements - Monitor data predictions on successful ad elements gathered from analytics and AI software - Pitch ad concepts during design team meetings - Create new iterations of ads to test for performance differences - Develop social media campaigns that target interest groups

• Graphic Designer · Shepherd Hills Cutlery2020-12-01 – 2022-01-01

  - Created ads for magazines, promotional postcards, signage and social media - Developed a process to create portraits compatible with knife engraving program - Managed 4 social media accounts and wrote copy for posts - Consulted with customers about custom knife orders - Photographed products for online store

Education

• University of Missouri-ColumbiaBachelor of Business Administration - BBA, Marketing
• University of Missouri-ColumbiaBachelor of Fine Arts - BFA, Graphic Design

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