Katie Chorao

About

Experienced brand strategist with a strong background in creative strategy and operations. Proven track record in driving consumer insights, market research, and brand positioning. Skilled in leading marketing teams and developing strategic campaigns across various industries including real estate, digital marketing, and education.

Experience

• Brand Strategy & Operations · SERHANT.2024-11-01 –
• Associate Brand Strategist · Deloitte Digital2022-08-01 – 2024-10-01

  Conducted in-depth consumer, market, and competitive research to identify key insights, trends, and opportunities that inform brand positioning and campaign strategies.

• Director of Creative Strategy · Trojan Marketing Group2021-09-01 – 2022-05-01

  Recruited, developed, and directed USC’s 60-member student agency in strategic and creative thought from brainstorming to production.

• Creative Strategist · Trojan Marketing Group2019-09-01 – 2021-09-01
• Account Director · Trojan Marketing Group2018-09-01 – 2019-09-01
• Brand Strategy + CX Intern · Wunderman Thompson2021-06-01 – 2021-08-01

  Explored the intersection of brand and CX strategy by writing trend reports, competitive analyses, strategy briefs, digital performance analyses, and clickstream analyses.

• MADE Finalist · ANA Educational Foundation2021-03-01 – 2021-08-01

  One of 53 interns selected from a pool of 2,300+ applicants (top 2%) to participate in the ANA Educational Foundation's MADE Internship Program connecting students to professional opportunities in the marketing and advertising industries.

• Development Intern · Kennedy Wilson2020-07-01 – 2020-08-01

  Aided in the development of Kona Village, A Rosewood Resort.

• Intern · clarkmcdowall2019-06-01 – 2019-08-01
• Intern · Gotham Writers Workshop2017-08-01 – 2017-12-01

Education

• University of Southern CaliforniaBachelor of Science - BS, Business Administration and Art History
• Earl L. Vandermeulen High School

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